Why Most Explainer Videos Look the Same
You have seen them a thousand times. The same generic vector characters. The same bouncy stock music. The same “template” feel.
The Struggle: When you use the same visual software as your competitors, you look like a commodity. If your video looks cheap, customers assume your product is cheap.
The Solution: At 7 Hills Productions, we believe in Custom Art Direction. We do not use stock libraries. We design unique style frames that match your specific brand colors, typography, and UI. We ensure your video looks exclusively yours.
See Brand Narratives in Action
Modern Styles That Convert
We stay ahead of the design curve so your brand looks future proof. Here are the premium styles dominating the market right now.
Mixed Media (The “Hybrid” Trend)
Pure animation can feel impersonal. Pure live action can be expensive to scale. We combine them. We film real humans using your product, then overlay sophisticated motion graphics to visualize the data or software interface. This builds human trust and technical clarity.
Kinetic Typography (The “Sound Off” Trend)
80% of videos are watched on mute. We design videos driven by fast paced, bold typography that forces the viewer to read your value proposition. It is high energy, modern, and impossible to ignore in a social feed.
Isometric 3D (The “Tech” Standard)
Flat 2D cartoons are out. Isometric 3D (3-dimensional objects on a grid) is in. It conveys depth, complexity, and high value engineering. It is the preferred style for SaaS, Cloud Computing, and FinTech companies who want to look established.
Where Explainers Work Best
Homepage Hero: Place it above the fold to reduce bounce rate. A 60 second video can increase conversion rates by up to 80%.
Sales Enablement: Equip your reps with a perfect pitch. Send the video before the meeting to prep the prospect, or after to close the deal.
Investor Pitch Decks: Simplify your “Big Vision” for VCs. Visualize the future state of your product before you have even built it.
Trade Show Loops: A silent, visually stunning version designed to stop foot traffic on a busy expo floor.
Frequently Asked Questions
Do you use templates or stock characters?
Never. We are a premium agency. Every character, icon, and transition is designed from scratch to align with your specific brand guidelines.
What is "Mixed Media" video?
Mixed Media blends live action footage with animated overlays. It is a major trend because it humanizes tech products. Since we have a full studio in Irvine, CA, we can film the live action elements in house rather than outsourcing.
Do I need to be local to work with you?
No. Animation is a global workflow. We manage productions for clients in San Francisco, Los Angeles, New York, and nationwide. We handle all reviews and approvals remotely via Frame.io.
How long should my explainer be?
For top of funnel awareness, 60 to 90 seconds is the gold standard (approx 150 words). For deep dive product demos, 2 to 3 minutes is acceptable.
Stop Blending In.
Book a creative brief session to discuss a custom look for your brand.
