Inspiring Brand Story
As one of the largest healthcare providers in the nation, we’ve been an ongoing creative partnership with Kaiser Permanente by helping them create approximately 40 plus brand videos in 2020 alone. With the noble mission of providing high-quality, affordable health care services to everyone, we were honored to help tell their brand story through video.
Voices of the Team
As a large brand with multiple locations and hundreds of team members, our primary challenge was creating a unique brand video that genuinely captured the team’s voices. To do this, we spent months traveling to various locations to conduct interviews with around 280 different team members across southern California. Leading up to these interviews, we worked closely with Kaiser leadership to formulate open-ended interview questions that encouraged our interviewees to have a natural conversation with us.
Authentic Storytelling
No one could describe the impact of the Kaiser Permanente brand better than those working within it, so we needed to capture authentic accounts from team members. Our team worked with Kaiser to strategically choose team members who we felt would be the most natural and engaging on camera. We carefully planned interview questions and our crew members made extra efforts to keep interviewees comfortable and conversational in front of the cameras, which resulted in a powerful final brand video.
“7 Hills Productions went above and beyond in terms of the work's quality, professionalism, responsiveness, and timeliness. They were able to capture our vision in a short period of time. Merve was able to pull all of the information together and create something that we’ve never had before. Overall, the experience was all really positive. What was most impressive was how well Merve knew what she was doing and how quickly she was able to understand the goal of our outcome. I really admire her honesty, integrity, and work ethic for the quality she was producing.”
