Porsche: years of event films
Launch nights, track days, air-cooled meets and dealership events, filmed as highlight pieces that go out while the event is still being talked about.
Selected films
Promotional Video — Porsche
Promotional film cut from a dealership event.
Porsche Experience Center event film
Event highlights, Porsche Experience Center.
Event Video — Porsche
Event highlights from a second Porsche activation.
The brief
Porsche events are not press conferences. They are people standing next to cars they have wanted for twenty years, and the film has to carry that rather than explain it. We have covered launch nights, dealership events, track days and air-cooled meets across Southern California.
The constraint on this work is time, in two directions. On the day there is no second take. A car arrives, a crowd forms around it, and either the camera was there or it was not. After the day, a highlight film that lands two weeks later has missed the moment, so these are cut fast and delivered while the event is still live in people’s feeds.
The approach is small and mobile. One or two operators moving through the event rather than a fixed set-up, natural light where possible, and a shot list weighted towards faces and details rather than wide coverage of a room. The cars are the easy part. The reason people watch is the reaction to them.
Each film is finished in two versions as standard: the long cut for the dealership or the brand channel, and a short vertical cut for social while the audience still remembers being there.
How this work gets made
Small crew, no set-up time
Events do not pause. We work light, move constantly and shoot from inside the crowd rather than behind a barrier.
Cut for the window
A highlight film is only worth what it is worth that week. The edit is planned before the shoot so turnaround is short.
Two versions every time
A long cut for the brand channel and a vertical cut for social, from the same day, without a second shoot.
Consistency across venues
Different dealerships, one visual language, so a year of events looks like one body of work.
Questions about this work
Can you cover an event at short notice?
Usually yes. Event coverage is planned around a crew and a kit list rather than a long pre-production, so the lead time is short compared with a brand film.
How fast can we have the film?
Event highlights are the one format where we push the schedule. Tell us the date it has to be live and we build the edit around it.
Do you shoot stills as well?
Yes. On most event work we cover video and photography together so you get both from one booking.
What does event coverage cost?
It is quoted on crew size, shoot length and how many cuts you need. There is a breakdown on the pricing page.
Tell us what you are trying to make
Send the goal, the audience and roughly when you need it. You get a plan, a range and a date back.
