In today’s competitive landscape, customer testimonials hold immense power. They act as genuine endorsements, building trust and credibility for your brand. But simply recording someone saying “It’s great!” isn’t enough. You need compelling narratives that connect with your audience, generate awareness, and drive conversions. We put together the must ask questions for testimonial videos for you.
That’s where the magic of strategic questioning comes in. By asking the right questions, you guide your customer towards sharing their unique journey, highlighting your product/service’s impact on their lives.
List of Must Ask Questions for Testimonial Videos and Why it Matters! by 7 Hills Productions
Setting the Stage:
- Who are you, and what do you do? This helps viewers connect with the individual and understand their context.
- What were the challenges you faced before using our product/service? Paint a picture of their pain points and establish the need they had.
Unveiling the Transformation:
- How did you discover our product/service? Share their journey towards finding your solution.
- What specifically made you choose us? Highlight what set you apart from competitors.
- Walk us through your experience using our product/service. Encourage detailed examples and specific results.
- How has our product/service impacted your life/business? Quantify benefits whenever possible (e.g., time saved, revenue increase).
Building Trust & Advocacy:
- What surprised you most about using our product/service? Uncover unexpected positive experiences.
- Would you recommend us to others? Why? Encourage a strong call to action and social proof.
- If you could tell someone considering our product/service one thing, what would it be? End with a powerful takeaway message.
Testimonial Video Secret Sauce
To get powerful answers in video testimonials, remember the 3 P’s: Personalize, Probe, and Provoke Emotion. Here are some key questions that follow these principles:
Personalize:
- Start with context: “Tell us a little about yourself and your background.” (Helps viewers connect)
- Tailor to their experience: “What specific challenges did you face before using our product?” (Focuses on their unique story)
- Use their name: “So, Sarah, how did [product name] impact your daily work?” (Personalizes the conversation)
Probe:
- Go beyond “good” or “great”: “What specifically impressed you most about our service?” (Prompts details and specifics)
- Quantify results: “Can you share any numbers or metrics illustrating the positive impact?” (Makes the testimony more relatable)
- Challenge them to think deeper: “How did using our product/service affect your overall goals or aspirations?” (Connects to bigger picture)
Provoke Emotion:
- Tap into feelings: “How did you feel when you first saw the results of using our product?” (Evokes genuine sentiment)
- Use evocative language: “Can you describe a moment when our service truly made a difference in your life?” (Paints a vivid picture)
- Spark enthusiasm: “If you could tell someone why they should choose us, what would you say?” (Creates a powerful endorsement)
Bonus Tips:
- Ask open-ended questions: Encourages longer, more detailed answers.
- Listen actively: Respond with nods, smiles, and follow-up questions.
- Encourage authentic storytelling: Focus on their journey, not just product features.
- Offer reassurance: Let them know it’s okay to be genuine and express their emotions.
Remember, the best questions are tailored to your specific product/service and audience. Experiment with different questions and analyze the results to see what resonates most with viewers.
Captivate Your Audience with Powerful Testimonial Videos: Let 7 Hills Productions Help!
Ready to unlock the magic of customer stories and elevate your video marketing strategy? 7 Hills Productions is your partner in crafting compelling testimonial videos that resonate with viewers, boost conversions, and skyrocket your brand authority.
We offer:
- Expert consultation and strategic planning.
- Professional filming and editing.
- Storytelling expertise to capture genuine emotions.
- SEO optimization for maximum visibility and conversion.
Don’t let your customer stories gather dust! Contact 7 Hills Productions today for a free consultation and discover power of testimonial videos can transform your brand narrative.
Bonus Tip: Mention this blog for a special discount on your first testimonial video project!
