eCommerce Product Video Production
When creating product videos, it’s important that they are professional, short, and creative. It’s already been proven that consumers are more likely to engage with video content than any other content medium. Not only will product videos help show consumers why your product is awesome and they should purchase it, but it will help build confidence and trust in your brand.
If you are looking for an e-commerce product video production company for retail or Amazon product video services, you’ve come to the right place! We’ve helped tons of online retailers add stunning product videos to their e-commerce listings on Shopify, Amazon, Ebay, Etsy, and more! With professional product videos, you save on marketing dollars because these videos not only act as expanded product listing details, but they can also be utilized for digital advertising!
Why Should Your Company Use Product Videos
A solid product video can make the difference between crushing sales and not selling anything at all, especially if you have a complex product that requires a bit of customer education. In today’s market, consumers are spending more time researching products before they buy, so adding product videos into your advertising and product descriptions can help you dispel any mystery about your products and can drive customers to hit the “Add to Cart” button!
Kitchen Appliance Product Video
The Product Video Production Process
We keep your product videos cool and creative!
Our product video production process will flow smoothly with our tried and true step-by-step process that we’ve been perfecting for years!
Pre-production: During this phase, we learn about your product and brand. Our goal is to make a product video that not only displays the best features of your product, but that also feels like your brand.
Production: Once we’ve honed in on your brand’s character and vibe, we’ll lay out your script. During production, we try to keep the shooting environment as controlled, bright, and crisp as possible. We use many different types of lenses to help us get the stunning closeups of your product, and we strive to implement the most unique camera movements possible to keep your product video visually engaging and creative.
There are 3 primary types of product videos you can choose from.
- Lifestyle: This product video type typically shows your product in a real life setting with live action actors using it. This kind of video is best if you’re trying to show customers how your product can be used or if you’re trying to help them visualize how your product will look in their home, etc.
- Features/Benefits: This kind of product video typically is only focusing on the key features/functionality of your product, as well as the colors and size of it. This type of video can usually be shot against a solid background and might include a voiceover.
- Instructional: An instructional product video exists to show the customer how your product should be set up or installed, but it can also show customers how to use it as well. The complexity of this type of product video all depends on whether you want live action actors and settings, or if a solid background and voiceover can work.
Post-Production: During this phase, we’ll spend time editing together your footage, color grading each shot, and adding sound effects, voiceovers, and music to make your video come fully together.
Amazon Product Video Production
It’s no secret that Amazon continues to be the top e-commerce platform that consumers continue to choose over other online stores. Amazon recently created the ability for brands to upload product videos on their product listing pages to help boost product sales even more on the platform, which is great news! Research indicates that 96% of consumers find product videos extremely helpful when it comes to making a purchasing decision. Believe it or not, many shoppers will leave an online store to search for a product video or product review online before they will even think of hitting the “Add to Cart” button, so product videos are something you should not overlook, especially on Amazon!
What Kind of Product Videos Work Best on Amazon?
We’ve been in the product video production industry for a long time, and we’ve helped many retailers create stunning product videos that have boosted online sales. We understand the nuances of selling online products, as well as the specifics of running a successful business through Amazon. When it comes to product videos, your customer is looking to solve a unique problem with your product, but before they make the purchase, they need to make sure your product is the right fit.
When it comes to product video production, we make sure your video is answering the most important questions your customers have such as key features, size, durability, usability, and more. Your customer needs to see your product in detail and from multiple angles. They need to know the size of the product and be able to visualize how it will look in various settings, so we create scenes with your product that will help your customer do that. We can also create instructional product videos that show customers how to set up a product, use a product, etc., which saves companies thousands of dollars in support and customer service costs!
Product Video Production FAQS
How long can product videos be on Amazon?
Product videos should remain on the shorter side. On Amazon, the best length for product videos is around one minute. With short videos, every word and image counts and needs to be very well thought out. Once you’ve reached the two minute mark and beyond, you’re most likely going to lose the interest of your audience and the impact your video could have had on them.
How much does professional product video production cost?
A solid and professional product video can vary on cost. How much your product video will cost to produce all depends on the look and feel you’re trying to obtain. Lifestyle product videos tend to be more expensive since they usually include more expansive settings and live action actors. Simple product videos against a white or black background may not cost as much as a lifestyle video that requires live action actors.
How are product videos made?
The best product videos are made with professional videography equipment, lighting, and editing. These days, the market is highly saturated with video marketing, so you should make sure that your product videos stand out.
What makes a good product video?
Your product video should help your customers determine several key things about your product. First, it should help them better understand all the important features, functionality, and use cases for your product. Second, a product video should help buyers visualize how your product could fit into their lives. Third, a great product video might also provide instructions on how to utilize your product.
Does my product video have to be professionally produced?
While there are some companies who try to do their product videos in-house, it’s very important to give your clients the feeling of quality. For example, the quality of the lighting and the lens being used in your product video can make your product look either high end or very low end. When you work with a professional product video production company, you can rest assured that your videos will not only be creative, bright, and high quality, but they will also make your products look just as high end.
Ready to Create Your Video?
Fill out the form below to get a quote from our team. We’re excited to work with you on your video project!
