Product video production for launches, listings and ads

Most product videos cost $6,000 to $25,000. One product filmed in a half or full studio day, with a hero video plus listing and social cuts, runs $6,000 to $10,000. A styled lifestyle shoot with talent, props and several setups runs $10,000 to $25,000. Filming a whole product line is priced per shoot day from $6,000, plus an edit for each product, which brings the cost per video down sharply when you have five or more products.

It depends on where it runs. Listing and marketplace videos work best at 15 to 60 seconds, social cutdowns at 6 to 30 seconds, and a product page hero or launch film at 60 seconds to 2 minutes. We film once and cut every length you need from the same material, because a second edit costs far less than a second shoot day.

About four weeks from kickoff to final delivery: roughly a week to agree the concept and shot list and gather the product, one shoot day, then editing and revisions, 28 days on average in total. Larger launches with talent, locations or 3D take longer. When a launch date is fixed, we plan backwards from it.

Both. Tabletop demos, macro detail and anything needing controlled light are filmed in our studio. Lifestyle scenes are filmed on location, in homes, offices, outdoors or at your facility, across Southern California and nationwide. Many projects use both on the same day.

Usually, yes. A single shoot day typically covers five to twenty products depending on how complex each setup is. The crew, lighting and editing templates are shared across every product, which is what makes batch ecommerce video affordable.

Yes. 7 Hills Productions is a verified Amazon Ads partner. We produce listing videos, brand store content and sponsored video ads, and deliver them to Amazon’s current video specifications so they pass review the first time.

Two or three units of each product if possible, so we have a spare when one gets scuffed, plus your brand guidelines, any claims your legal team has approved, and one person who can sign off on the shot list. We handle everything else, including styling, props and locations.

Yes. For products that are unreleased, still in prototype, internal or too small to film well, we produce 3D and animated product video from your CAD files or reference images. It is also useful for showing what happens inside a product that a camera cannot see.

Yes, as itemised add-ons. Hand models, on-camera talent, product stylists and props vary widely in cost, so they appear as their own lines on the estimate rather than being buried in the production rate.

Yes. We frame for both on the day, and every edit is delivered in 16:9 and 9:16 with captions. Larger sets of social variants with different hooks for paid testing are quoted as a package.

You do. You get full commercial usage rights to the finished videos, and the raw footage is delivered colour corrected at no extra cost, so your team can recut it later for new listings, ads or seasonal campaigns.

Three things, in order. Show the product in the first two seconds, because most viewers never reach second five. Show it in use rather than describing it, because seeing the outcome answers the question the viewer came with. And answer the objection that stops people buying, whether that is size, quality, setup or price, before the video ends.