Commercial video production for ads that stop the scroll and sell
7 Hills Productions makes TV commercials, CTV spots and video ads for YouTube, Meta and TikTok. Hook-first creative, talent and art direction, and every cut your media plan needs, from one shoot. Most commercials run $9,000 to $50,000+.
Tell us what you are selling, where the ads will run and your launch date. A producer replies within one business day. Or build your own estimate in two minutes.
Commercials and video ads we have produced
CTV spots, social ads and campaign films for automotive, wellness, hospitality, education and public-sector clients. Tap any spot to play it.
Porsche commercial
Automotive spot · Automotive
Cookbook YouTube and Facebook ad
Social video ad · Publishing
Zion social video ad
Social video ad · Lifestyle
0:39Irvine Ranch Water District awareness spot
Public awareness spot · Public sector
Jack Westin EdTech video ad
Performance video ad · Education
Gourmet Trading campaign film
Campaign spot · Food and agriculture
Zuma Las Vegas restaurant commercial
Restaurant commercial · HospitalityHow does commercial video production work?
Six steps, one team, and the hook decided before anyone books a camera. Most commercials take about four weeks from kickoff to final delivery, 28 days on average.
Brief and hookYour offer, audience and media plan, turned into two or three hook options for the first three seconds.- Script and storyboardScript and shot-by-shot storyboard for every version, approved before the shoot.
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Casting and talentActors, models, hair and makeup, cast and booked from the Los Angeles talent pool.
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Set and art directionA built set on our studio cyc, a styled location, or a permitted exterior.
- Shoot dayDirector, cinematographer and crew capture every hook, angle and product detail.
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Edit, sound and versionsHook-first edit, colour, sound design and music, then 30, 15 and 6-second cuts plus vertical versions.
Commercial, promotional video, brand video or product video: which do you need?
Four formats that get quoted against each other. A commercial is built to run as paid media; the others live on your own channels.
This page
Commercial
A concepted spot bought as paid media, built to drive one action.
- Length
- 6 to 60 sec
- Runs on
- TV, CTV, YouTube, Meta
- Cost
- $9,000 to $50,000+
Promotional video
Sells one offer, event or campaign on your own channels.
- Length
- 30 to 90 sec
- Runs on
- Website, social, email
- Cost
- $6,000 to $15,000
Brand video
Your story: people, values and reason for existing.
- Length
- 1 to 3 min
- Runs on
- Website, sales, social
- Cost
- $9,000 to $35,000
Product video
Shows what the product does and how it looks in use.
- Length
- 30 sec to 2 min
- Runs on
- Product pages, listings
- Cost
- $6,000 to $25,000
Many brands shoot a commercial and a product or promotional video on the same days. Sharing the crew, talent and set is far cheaper than two separate productions.
What is commercial video production?
Commercial video production is the concepting, filming and editing of short video ads made to run as paid media: TV and streaming (CTV) spots, YouTube pre-roll, and Meta, TikTok and LinkedIn ads. A commercial usually runs 6 to 60 seconds and is built to earn attention in the first three seconds and drive one action.
Every effective ad answers three questions fast, in this order. We write, shoot and cut every commercial around them.
1Why should I stop scrolling?
A visual hook in the first three seconds, not a logo or a slow build.
2What is in it for me?
One clear benefit, shown on screen rather than described.
3What do I do now?
The offer and a call to action the viewer cannot miss.
What types of commercials and video ads do you make?
Eight formats, all produced in house. Most campaigns get several of them from the same shoot days.
15 to 60 sec
TV and CTV commercial
Broadcast and streaming spots to spec
6 to 30 sec
YouTube pre-roll
Skippable and bumper ads with a fast hook
6 to 30 sec
Meta and Instagram ads
Feed, Stories and Reels versions
9 to 30 sec
TikTok ads
Native-feeling vertical creative
15 to 30 sec
Local TV and cable spot
Regional campaigns and public awareness
6 to 15 sec
Hook and variant cuts
Several openings to test against each other
How much does a commercial cost?
Commercial pricing comes down to the concept, talent and locations, the number of shoot days, and how many versions your media plan needs. Each range is a bundled total: concept, pre-production, filming and editing included.
| Package | Typical range | What it covers |
|---|---|---|
| Social video ad, one day | $9,000 to $13,500 | Concept, one crew day, hero ad plus cutdowns |
| Multi-spot campaign, two days | $14,000 to $35,000 | Several spots and hooks, talent, locations |
| TV or CTV commercial | $25,000 to $50,000+ | Talent, art direction, sound design, broadcast specs |
| Extra social cutdown | $750 each | Additional lengths, ratios or hook variants |
Building your own scope? Concept and pre-production $1,000 to $1,500, a full production day at $6,000 to $8,000, editing at $2,000 to $4,000 per finished spot, actors $800 to $3,000, studio rental $750 to $1,500 a day, and hair and makeup $750 to $800 a day. These match our rate card and budget estimator. More detail in the commercial video cost guide.
Why brands choose 7 Hills for commercials
Hook-first editing
We front-load the payoff into the first three seconds, because that is where paid media is won or lost.
Built for testing
Every shoot captures several hooks and endings, so your media buyer has variants to test from day one.
Cinema-grade look
Our own cinema cameras, lenses and lighting, so a social ad looks as considered as a TV spot.
Talent, sets and studio
Casting from the Los Angeles talent pool, our own studio and cyc wall, and permitted locations.
One team, in house
Concept, production and post under one roof. The director who pitches your spot is on set.
Every format delivered
30, 15 and 6-second versions, vertical and square cuts, and broadcast specs when you need them.
Commercial video by industry
What an ad has to prove changes by sector: desire in beauty, appetite in hospitality, clarity in technology.
Beauty and fashion
Texture, colour and on-body shots that sell in the first second.
Restaurants and hospitality
Food, rooms and atmosphere that make people book.
Technology and software
Launch spots and performance ads for SaaS and hardware.
Healthcare and biotech
Service line and campaign spots, with claims reviewed first.
Manufacturing and industrial
Products and plants shown at their most impressive.
See all our work
Every commercial in our portfolio, filterable by type and industry.
Related services
All video production services
Every service we offer, what it is for and what it costs.
Promotional video
Short films built around one offer or campaign.
Product video
Demos, lifestyle and launch films for products.
Brand video
Your story: people, values and purpose.
Testimonial video ads
Real customers, cut for paid media.
Commercial video cost guide
What drives the price of a commercial.
Animated video
Motion graphics and 3D when live action will not do.
What clients say about working with us
A commercial shoot has a lot of moving parts: talent, sets, schedules and approvals. These are clients who trusted us to run them.
They impressed us with prompt responses, ensuring we met all filming objectives without missing a beat. The quality fully met my expectations.
7 Hills Productions went above and beyond in terms of quality, professionalism, responsiveness, and timeliness. They captured our vision perfectly.
They did an amazing job providing a great product. Very easy to work with, we decided to keep working with them for a year-long campaign.
Commercial video production FAQs
How much does a commercial cost?
Most commercials cost $9,000 to $50,000 or more. A social video ad filmed in one day runs $9,000 to $13,500, a multi-spot campaign over two days runs $14,000 to $35,000, and TV or CTV commercials with talent and art direction run $25,000 to $50,000 or more. Extra social cutdowns are $750 each. These figures match our rate card and budget estimator.
What does commercial video production include?
Creative concept and hook options, script and storyboard, casting and locations, a full crew with cinema cameras, lighting and sound, then editing, colour, sound design and music. Every commercial is delivered as a hero spot plus 30, 15 and 6-second versions and vertical cuts, with three rounds of revisions.
How long should a commercial be?
30 or 15 seconds for TV and CTV, 6 to 15 seconds for YouTube bumpers and short pre-roll, and 9 to 30 seconds for Meta, Instagram and TikTok. We usually shoot one concept and cut every length your media plan needs.
How long does it take to produce a commercial?
About four weeks from kickoff to final delivery, 28 days on average: concept and storyboard first, then casting and pre-production, the shoot, and editing and revisions. Broadcast deliverables or large casts can add time, and fixed launch dates are planned backwards.
What is the difference between a commercial and a promotional video?
A commercial is a short, concepted spot bought as paid media on TV, streaming, YouTube or social feeds, built to drive one action. A promotional video sells a specific offer or event on channels you own, such as your website, email and social pages, and can run longer.
Do you produce TV and CTV commercials?
Yes. We produce 15, 30 and 60-second spots for broadcast and streaming platforms and deliver to the technical specifications your network or media buyer provides.
Can you make ads for YouTube, Meta and TikTok from one shoot?
Yes, and it is the most efficient way to buy production. We plan the shoot so every hook and angle works in 16:9, 9:16 and square, then cut platform-specific versions from the same footage.
Do you provide actors, locations and a studio?
Yes. We cast actors and models from the Los Angeles talent pool, typically $800 to $3,000 each, book hair and makeup, and film in our own studio or a permitted location. Each is listed as its own line in your quote.
Do you write the concept and script?
Yes. Concept, hook options, script and storyboard are part of every commercial. If your agency has already written the spot, we produce to their boards instead.
How many versions do we get?
Every commercial comes with a hero spot plus 30, 15 and 6-second versions and vertical cuts for social. Additional lengths, ratios or hook variants are $750 each.
Do you film commercials outside Los Angeles and Orange County?
Yes. Irvine, Orange County, Los Angeles and San Diego are included, and we travel nationally for shoots elsewhere, with travel quoted as a separate line.
Who owns the commercial?
You own the finished spots with full commercial usage rights for your brand, and the colour-corrected raw footage is delivered at no extra cost. Talent usage terms, such as run length and media, are agreed with the actors up front and listed in your quote.
Get a commercial quote
Tell us what you are selling and where the ads will run. A producer replies within one business day with a creative approach and a fixed estimate.
4.9 on Google5.0 on ClutchShot and edited in houseRaw footage included
Start your commercialReply within one business dayGet a quote
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