As leaders in corporate video production, 7 Hills Productions knows the importance of the right on-screen appearance. It doesn’t matter whether you’re producing a corporate video, testimonial video, or interview video; your on-screen wardrobe can significantly impact the video’s overall look and feel. It’s important to remember that some colors and fabrics just don’t cooperate with the camera the way we’d like them to, while others come off looking impeccable every time. Corporate video production wardrobe tips should help you on your next video project.
At 7 Hills Productions, we often field questions about what to wear on camera. Hence, we’ve compiled a handy list of do’s and don’ts for your wardrobe needs!
Below are the corporate video production wardrobe tips for you!
Wardrobe Do’s: Look Your Best on Camera for Interviews
1. Variety is Key
Always bring multiple outfit options—at least two or more. Having choices ensures that you can adapt to different settings or lighting conditions and find the most flattering look for the camera.
2. Embrace Pastels and Pale Colors
Pastels and pale colors are camera-friendly. A light blue shirt paired with a light gray jacket, for example, will create a soft, professional appearance that the camera loves.
3. Opt for Earth Tones
Colors like blue, brown, and other earth tones are reliable choices that consistently look great on camera. They offer a balanced, natural look without overpowering the screen.
4. Tie Choices Matter
If you’re wearing a tie, bring a few options. The camera might not favor all your choices equally, so having backups ensures that you’ll find the perfect match for your outfit and setting.
5. Choose Natural Fabrics
Fabrics like wool and cotton are camera-friendly, as they tend to avoid the shine and reflections that synthetic fabrics can cause. Natural materials also drape better, offering a more polished look.
6. Be Mindful of Logos
Avoid logos or text unless it’s your company’s logo. Logos can be distracting and might not align with the professional image you’re trying to project.
7. Stay Authentic to Your Role
If you’re filming a work-related video, wear outfits that reflect your everyday work attire. Ensure your clothing matches the culture of your workplace to maintain authenticity.
8. Consider Your Audience
Think about your target audience and the image you want to project. Whether your style is casual, professional, or stylish, choose attire that will resonate most with them and support the video’s goals.
Wardrobe Don’ts: Avoid Common On-Camera Mistakes
1. Say No to Wrinkles
Avoid fabrics like linen that wrinkle easily. Wrinkles can appear as shadows or even seem to vibrate on camera, which can be distracting.
2. Avoid Baggy Outfits
Baggy clothing can add unwanted bulk on camera, making you appear larger than you are. Choose well-fitted attire to maintain a sharp, professional look.
3. Ditch the Shine
Shiny accessories like tie tacks, cufflinks, or buttons can cause distracting reflections on screen. Stick to matte finishes to avoid these issues.
4. Be Cautious with Silk
While silk feels luxurious, it can cause sound issues when rustling against clip-on mics. Consider alternative fabrics that won’t interfere with audio quality.
5. Steer Clear of Tight Patterns
Tight patterns such as stripes, checks, and herringbone can create a moiré effect on camera, making the image appear to vibrate. Opt for solid colors or larger, more camera-friendly patterns.
6. Watch Out for Saturated Colors
Super saturated colors like bright oranges, yellows, and reds can overpower the screen and look unprofessional. Stick to more muted tones for a balanced appearance.
7. Consider Your Complexion
Avoid very bright whites or dark shades, as they might wash out your complexion or create harsh contrasts on screen. Choose colors that complement your skin tone for the best results.
Stay Authentic: Reflect Your Everyday Work Attire
Mirror Your Daily Wardrobe
When shooting a work-related video, it’s important to stay true to what you wear on a regular day at work. Your on-camera appearance should reflect the reality of your daily office environment. This authenticity not only makes you feel more comfortable but also ensures that the video resonates with viewers who may be familiar with your work setting.
Why Authenticity Matters
- Builds Trust: Viewers are more likely to trust and connect with someone who appears genuine. Wearing your typical work attire helps maintain this trust.
- Enhances Comfort: When you wear something familiar, you’ll feel more at ease, which translates to a more natural and confident on-screen presence.
- Maintains Consistency: If your colleagues or clients see you regularly, maintaining a consistent appearance in the video helps avoid any disconnect or confusion.
Match the Culture of Your Workplace
Your outfit should also align with the culture and dress code of your workplace. Whether your office leans towards formal, business casual, or creative attire, your video wardrobe should mirror this to accurately represent your company.
Aligning with Company Culture
- Formal Environments: If your workplace has a formal dress code, opt for suits, blazers, and polished accessories that reflect this level of professionalism.
- Business Casual Settings: In more relaxed environments, consider wearing smart casual attire, such as dress shirts, blouses, or well-fitted pants that convey professionalism without being overly formal.
- Creative Industries: For workplaces in creative fields, you might have more flexibility. Choose outfits that express your personal style while still appearing polished and camera-ready.
Bonus: Best Body Language and Posture Tips for On-Camera Success
At 7 Hills Productions, we know that your body language and posture are just as important as your wardrobe when it comes to creating a strong on-screen presence. Here are some essential tips to help you look confident and engaging on camera:
1. Maintain Good Posture
- Sit or Stand Tall: Keep your back straight and shoulders relaxed. Good posture not only makes you look more confident but also helps project your voice clearly.
- Avoid Slouching: Slouching can make you appear less confident and disengaged. Stay mindful of your posture throughout the shoot.
2. Use Natural Gestures
- Keep It Simple: Use natural hand gestures to emphasize points, but avoid excessive movements that can be distracting.
- Stay Within Frame: Ensure your gestures stay within the camera frame to maintain a polished appearance.
3. Make Eye Contact
- Look at the Camera: Treat the camera lens as if it were the eyes of your audience. Direct eye contact helps build a connection and conveys confidence.
- Avoid Shifting Eyes: Keep your gaze steady to avoid appearing nervous or unsure.
4. Smile and Relax
- Be Genuine: A genuine smile can make you appear approachable and confident. It also helps to create a positive atmosphere.
- Breathe Deeply: Take deep breaths to calm any nerves and maintain a relaxed demeanor.
5. Be Aware of Your Movements
- Avoid Fidgeting: Stay still and avoid nervous habits like tapping your fingers or shifting your weight. These can be distracting to viewers.
- Keep Feet Planted: If standing, keep your feet firmly planted to maintain stability and prevent unnecessary movement.
6. Practice Active Listening
- Nod Occasionally: Show that you are engaged by nodding slightly when others are speaking, which signals attentiveness and respect.
7. Dress Comfortably
- Wear Comfortable Clothing: Ensure your outfit allows you to move naturally without restricting your movements or causing discomfort.
By focusing on good posture and mindful body language, you can enhance your on-screen presence and connect more effectively with your audience. At 7 Hills Productions, we’re dedicated to helping you look and feel your best on camera, ensuring your video projects achieve the impact you desire
