It’s no secret that video marketing is on the rise. In 2023, businesses are expected to spend more than $20 billion on video marketing alone. If you’re not already taking advantage of this powerful form of marketing, now is the time to start! But where do you begin? How much should you budget for video marketing? In this blog post, we will answer those questions and more.
Considerations for the 2025 Video Marketing Budget
As we move into 2025, video marketing continues to be a dominant force in the digital landscape. With businesses expected to allocate even more resources to video content, it’s crucial to understand how to effectively budget for this powerful medium. In this guide, we’ll explore how you can plan your video marketing budget for 2025, incorporating the latest trends and strategies from 2024.
Why Video Marketing Remains Essential in 2025
The Growing Importance of Video Content
Video marketing is no longer just an option; it’s a necessity. As consumer preferences continue to shift towards video content, businesses that fail to adapt risk falling behind. According to recent studies, over 80% of internet traffic in 2024 was video-based, a trend that shows no signs of slowing down in 2025.
Key Statistics to Consider
- Consumer Engagement: Video content generates 1200% more shares than text and images combined.
- Conversion Rates: Including video on landing pages can increase conversion rates by up to 80%.
- SEO Impact: Websites with video content are 53 times more likely to rank on the first page of Google.
Planning Your Video Marketing Budget for 2025
Determining Your Budget Based on Business Size
Small Businesses Video Marketing Strategy
For small businesses, a modest budget can still yield significant results if spent wisely. Focus on high-impact, cost-effective videos such as customer testimonials or behind-the-scenes content.
Medium to Large Enterprises Video Marketing Strategy
Larger organizations should allocate more substantial budgets to cover a broader range of video content, including brand storytelling, product demonstrations, and Podcast Videos.
Types of Videos to Prioritize in 2025
Short-Form Videos
Short-form content, popularized by platforms like TikTok, LinkedIn Reels and Instagram Reels, continues to dominate. These videos are not only engaging but also perfect for quick consumption, making them a priority for 2025.
Long-Form Content
While short-form content is crucial, long-form videos such as webinars, Podcast Videos, explainer videos, and in-depth product reviews remain essential for deeper audience engagement and education.
Budget Allocation by Content Type
- Short-Form Content: 30-40% of your video marketing budget.
- Long-Form Content:30-40%.
- Live Streaming: 10-15%.
- Event/Podcast Video Content: 10-20%.
Leveraging 2024 Trends for a Successful 2025 Strategy
The Role of AI in Video Marketing (But Not Creation)
While AI played a significant role in marketing technology in 2024, it’s essential to differentiate between using AI for marketing and video creation. At 7 Hills Productions, we believe in the authenticity of human-driven video content. However, AI can be a powerful tool for optimizing video marketing strategies, such as audience targeting, personalized content delivery, and performance analytics.
Personalized Video Campaigns
Personalized video content, tailored to specific audience segments, has proven highly effective. In 2024, businesses that invested in personalization saw a marked increase in engagement and conversion rates. Allocating part of your budget to creating customized video experiences is a smart move for 2025.
Video SEO Best Practices for 2025
Optimizing for Voice Search
With the rise of voice assistants, optimizing video content for voice search is increasingly important. Use natural language and incorporate long-tail keywords in your video titles and descriptions.
Implementing Video Transcripts
Video transcripts not only improve accessibility but also boost SEO. Ensure all your videos are accompanied by accurate transcripts to enhance searchability and user experience.
Using Video Schema Markup
Applying schema markup to your videos helps search engines better understand your content, increasing the likelihood of appearing in rich snippets and video carousels.
Maximizing Video Distribution and Promotion
Social Media Platforms
Social media continues to be a primary distribution channel for video content. Platforms like YouTube, TikTok, Instagram, and LinkedIn should be central to your strategy. Dedicate a significant portion of your budget to promoting videos on these platforms to maximize reach and engagement.
Paid Advertising Strategies
Investing in paid video advertising on platforms like Google Ads, YouTube, and Facebook Ads is crucial for amplifying your content’s reach. Ensure that your campaigns are targeted to the right demographics for the best ROI.
The Power of Influencer Collaborations
Influencer marketing remains a powerful way to enhance the authenticity and reach of your videos. Collaborate with influencers who align with your brand values to tap into their established audiences.
Quarterly Video Marketing Budgets
2025 Video Marketing Budget Allocation by Quarter
Q1: Laying the Foundation
Start strong by producing and launching your key videos for the year. Allocate around 30% of your annual budget in Q1 to set a solid foundation for the rest of the year.
Q2: Expanding Your Reach
Focus on distribution and promotion, particularly through paid advertising and social media campaigns. Allocate 25% of your budget to these efforts in Q2.
Q3: Innovating and Experimenting
Q3 is the time to experiment with new formats, such as interactive videos or personalized content. Dedicate 20% of your budget to these innovative initiatives.
Q4: Reviewing and Planning
In Q4, analyze the performance of your video marketing efforts and refine your strategy for the upcoming year. Use the remaining 25% of your budget for final campaigns and preparation for 2026.
Videos Every Business Needs in 2025
Essential Videos to Create in 2025 for Any Business
Creating the right videos for your business in 2025 is crucial for engaging your audience and driving conversions. Here’s a breakdown of the most essential videos to prioritize, organized by their importance and stage in the buyer’s journey.
Awareness Stage: Capturing Attention
- Brand Story Video
- Importance: High
- Purpose: Introduces your brand, mission, and values to a broad audience. It’s your chance to make a memorable first impression.
- Why It Matters: Helps build brand awareness and establish an emotional connection with potential customers.
- Explainer Video
- Importance: High
- Purpose: Provides a clear and concise explanation of your product or service, highlighting how it solves a specific problem.
- Why It Matters: Educates your audience on what you offer and why it matters, driving interest and consideration.
- Social Media Teasers
- Importance: Medium
- Purpose: Short, engaging snippets designed for platforms like Instagram, TikTok, and Facebook to grab attention quickly.
- Why It Matters: Increases brand visibility and engagement on social media.
Consideration Stage: Building Trust
- Product Demo Video
- Importance: High
- Purpose: Showcases the functionality and benefits of your product in action.
- Why It Matters: Helps potential customers understand how your product works, making them more likely to consider a purchase.
- Customer Testimonial Video
- Importance: High
- Purpose: Features satisfied customers sharing their positive experiences with your product or service.
- Why It Matters: Builds trust and credibility by providing social proof that your product delivers results.
- Case Study Video
- Importance: Medium
- Purpose: Provides an in-depth look at how your product or service solved a particular problem for a customer.
- Why It Matters: Demonstrates your ability to deliver tangible results, appealing to potential customers in similar situations.
Decision Stage: Encouraging Conversion
- FAQ Video
- Importance: Medium
- Purpose: Answers common questions about your product or service, addressing any final concerns before purchase.
- Why It Matters: Reduces friction in the decision-making process, helping potential customers feel confident in their purchase.
- Comparison Video
- Importance: Medium
- Purpose: Compares your product with competitors, highlighting your unique selling points.
- Why It Matters: Helps customers make informed decisions by clearly showing why your product is the better choice.
- Special Offer/Promo Video
- Importance: Medium
- Purpose: Highlights current deals, discounts, or promotions to incentivize immediate action.
- Why It Matters: Creates a sense of urgency, driving quicker conversions.
Additional Videos to Consider if You Have Extra Budget
If your budget allows for additional video content, consider these options to further enhance your marketing efforts:
Post-Purchase/Engagement Stage: Building Loyalty
- Onboarding/Welcome Video
- Importance: High
- Purpose: Welcomes new customers and guides them through the first steps of using your product or service.
- Why It Matters: Enhances the customer experience and reduces post-purchase anxiety, leading to higher satisfaction and retention.
- How-To/Tutorial Video
- Importance: Medium
- Purpose: Provides step-by-step instructions on how to use your product effectively.
- Why It Matters: Empowers customers to get the most out of your product, increasing long-term value and loyalty.
- User-Generated Content Compilation
- Importance: Medium
- Purpose: Showcases content created by your customers, such as reviews or social media posts.
- Why It Matters: Encourages community engagement and strengthens customer relationships.
Brand Reinforcement: Staying Top of Mind
- Behind-the-Scenes Video
- Importance: Medium
- Purpose: Offers a glimpse into the process behind your products, services, or company culture.
- Why It Matters: Humanizes your brand and builds a deeper connection with your audience.
- Event Recap Video
- Importance: Medium
- Purpose: Highlights key moments from your company events, such as product launches or conferences.
- Why It Matters: Keeps your audience engaged and informed about your brand’s activities.
- Thank You Video
- Importance: Medium
- Purpose: A simple yet powerful message thanking your customers for their support.
- Why It Matters: Strengthens customer relationships and encourages repeat business.
7 Hills Productions Can Help Tell Your Brand’s Story
At 7 Hills Production, we use stunning cinematography and powerful storylines to create memorable promotional videos that leave a long-lasting impression. Based out of Los Angeles, 7 Hills Productions has created hundreds of promotional videos for major global and national brands such as Porsche, Google, Kaiser Permanente, L’Oreal, Armani, CVS and Chivas.
Our team of creatives comes together to produce stunning visuals, strong storylines, and memorable messages mindfully tailored to the needs of each client. Although the team is centered primarily in the greater Los Angeles area, the company’s circle of influence has creatives spanning across the globe – all of whom work seamlessly to tell your story.
