eCommerce Product Video Production
Product promotional video stands out as one of the most important tools for e-commerce companies to create demand for products. Increasing demand and interest in video content; At the same time, the ease of video content production increases the demand for product promotional videos.
Promotional video is important for advertisements as it helps products stand out. In addition, these videos are also important in creating demand for products and influencing consumers’ purchasing decisions. So, what should you pay attention to when preparing a product promotion video?
Before preparing a product promotion video, it is useful to determine the goals you want to achieve with this video. Depending on the content of the video, you may aim for a different purpose. For this reason, you can prepare different promotional videos with different goals. In this process, you can proceed through three main goals:
- Increasing brand awareness
- Sales referral
- Introducing a certain feature of the product
If you are looking for an e-commerce product video production company for retail or Amazon product video services, you’ve come to the right place! We’ve helped tons of online retailers add stunning product videos to their e-commerce listings on Shopify, Amazon, Ebay, Etsy, and more! With professional product videos, you save on marketing dollars because these videos not only act as expanded product listing details, but they can also be utilized for digital advertising!
Why is a product video important for a brand?
Product and service promotional videos show customers how the product or service works, what features it has, and what problems it solves. In this way, customers understand the product or service better and make the purchasing decision easier.
Product and service promotional videos explain the brand’s vision.
Product and service promotional videos can be shared on different channels such as social media, website and e-mail. In this way, the reach, visibility and awareness of the brand increases.
Product and service promotional videos may include customers’ feedback, comments and recommendations. In this way, the reliability, authority and reputation of the brand increases.
A solid product video can make the difference between crushing sales and not selling anything at all, especially if you have a complex product that requires a bit of customer education. In today’s market, consumers are spending more time researching products before they buy, so adding product videos into your advertising and product descriptions can help you dispel any mystery about your products and can drive customers to hit the “Add to Cart” button!
According to researches; 88% of video marketers say video is important in understanding products and services.
Video marketers say 87% of Product videos directly increase sales.
Source: https://www.wyzowl.com/video-marketing-statistics/
“We’re sharing some points we paid attention to while shooting our kitchen appliance introduction video:
- It’s crucial to determine the features and advantages of the kitchen appliance you’re introducing before shooting the video. We clearly expressed what problems it solves and how it benefits the user in this video.
- We enhanced the visual quality of the video by using a high-quality camera and lighting. We prepared our video by shooting from various angles to clearly show the details of the product.
- We made an effort to keep the video short to grab the viewers’ attention and prevent them from getting bored. We focused on highlighting the main features and avoided unnecessary information.
- We aimed to create realistic and impressive scenes showing how the product is used or how it works. By demonstrating how to use the product, we helped viewers get a better idea about it.
- We ensured that the narration used in the video is clear, understandable, and professional. We made an effort to use an informative tone to explain the benefits and usage of the product.
- By using colors, fonts, and logos that reflect our brand identity in the video, we contributed to increasing brand awareness.”
Secret Sauce for E-commerce Success: Product Video
Better Product Understanding: It helps narrate their product’s value proposition and uses visual cues to make even the most sophisticated products and product benefits easier to comprehend.
Supercharge Consumer Engagement: Product videos are the secret sauce to capturing the customers’ attention more efficiently than static text and pictures. Many companies have witnessed a surge in engagement rates when they include videos on their website or other platforms.
Conversion Rates: Because product videos give consumers a better idea of the product, including them in your eCommerce storefront or posting to social media can improve conversion rates.
Brand Differentiation: In a competitive marketplace, product videos can help your brand shine by delivering a unique and compelling story, thereby highlighting your product’s distinct features. This aspect of product videos allows for a creative and inspiring approach to brand differentiation.
Key Points When Creating Product Videos
Objectives: Define, before anything else, what you hope to achieve with the product video. It may be done with the intent of increasing brand awareness, driving sales, or showcasing various qualities. Your aim would determine the strategy.
Quality: The production value is necessary to be maintained at a high level to establish professionalism. In terms of production value, use top-tier filming equipment, professional editing, and lighting and sound should be prioritized accordingly. YOUR video must seem better than your competitors.
Keep it Concise: Short attention spans imply that product videos should be brief and to the point while also being instructive. They should not only offer useful information, but it should also be done in a way that is appealing and engaging;
Tell a Story: The video should tell a story. Don’t only talk about your item; discuss an issue your product would address and do so utilizing situations;
SEO Tactics: To improve visibility in search engines and video platforms such as YouTube, Instagram, and TikTok, employ targeted keywords in the video’s title, description, and tags. Also, captioning should be used to improve SEO while also increasing accessibility to those with disabilities;
Leverage Customer Feedback: What might be more convincing to a potential buyer than a firsthand review? Including testimonials or client evaluations in your video can help.
Multi-channel Distribution: Your video should be optimized for multi-channel distribution, which will increase visibility. Different platforms such as Amazon, Etsy, and Shopify have different needs and characteristics. Analytical Insights: Utilize analytics to track the performance of your videos. Insights into views, engagement rates, and conversion metrics can help refine future video strategies.
The Product Video Production Process
We keep your product videos cool and creative!
Our product video production process will flow smoothly with our tried and true step-by-step process that we’ve been perfecting for years!
Pre-production: During this phase, we learn about your product and brand. Our goal is to make a product video that not only displays the best features of your product, but that also feels like your brand.
Production: Once we’ve honed in on your brand’s character and vibe, we’ll lay out your script. During production, we try to keep the shooting environment as controlled, bright, and crisp as possible. We use many different types of lenses to help us get the stunning closeups of your product, and we strive to implement the most unique camera movements possible to keep your product video visually engaging and creative.
There are 3 primary types of product videos you can choose from.
- Lifestyle: This product video type typically shows your product in a real life setting with live action actors using it. This kind of video is best if you’re trying to show customers how your product can be used or if you’re trying to help them visualize how your product will look in their home, etc.
- Features/Benefits: This kind of product video typically is only focusing on the key features/functionality of your product, as well as the colors and size of it. This type of video can usually be shot against a solid background and might include a voiceover.
- Instructional: An instructional product video exists to show the customer how your product should be set up or installed, but it can also show customers how to use it as well. The complexity of this type of product video all depends on whether you want live action actors and settings, or if a solid background and voiceover can work.
Post-Production: During this phase, we’ll spend time editing together your footage, color grading each shot, and adding sound effects, voiceovers, and music to make your video come fully together.
Amazon Product Video Production
It’s no secret that Amazon continues to be the top e-commerce platform that consumers continue to choose over other online stores. Amazon recently created the ability for brands to upload product videos on their product listing pages to help boost product sales even more on the platform, which is great news! Research indicates that 96% of consumers find product videos extremely helpful when it comes to making a purchasing decision. Believe it or not, many shoppers will leave an online store to search for a product video or product review online before they will even think of hitting the “Add to Cart” button, so product videos are something you should not overlook, especially on Amazon!
What Kind of Product Videos Work Best on Amazon?
We’ve been in the product video production industry for a long time, and we’ve helped many retailers create stunning product videos that have boosted online sales. We understand the nuances of selling online products, as well as the specifics of running a successful business through Amazon. When it comes to product videos, your customer is looking to solve a unique problem with your product, but before they make the purchase, they need to make sure your product is the right fit.
When it comes to product video production, we make sure your video is answering the most important questions your customers have such as key features, size, durability, usability, and more. Your customer needs to see your product in detail and from multiple angles. They need to know the size of the product and be able to visualize how it will look in various settings, so we create scenes with your product that will help your customer do that. We can also create instructional product videos that show customers how to set up a product, use a product, etc., which saves companies thousands of dollars in support and customer service costs!
Product Video Production FAQS
How long can product videos be on Amazon?
Product videos should remain on the shorter side. On Amazon, the best length for product videos is around one minute. With short videos, every word and image counts and needs to be very well thought out. Once you’ve reached the two minute mark and beyond, you’re most likely going to lose the interest of your audience and the impact your video could have had on them.
How much does professional product video production cost?
A solid and professional product video can vary on cost. How much your product video will cost to produce all depends on the look and feel you’re trying to obtain. Lifestyle product videos tend to be more expensive since they usually include more expansive settings and live action actors. Simple product videos against a white or black background may not cost as much as a lifestyle video that requires live action actors.
How are product videos made?
The best product videos are made with professional videography equipment, lighting, and editing. These days, the market is highly saturated with video marketing, so you should make sure that your product videos stand out.
What makes a good product video?
Your product video should help your customers determine several key things about your product. First, it should help them better understand all the important features, functionality, and use cases for your product. Second, a product video should help buyers visualize how your product could fit into their lives. Third, a great product video might also provide instructions on how to utilize your product.
Does my product video have to be professionally produced?
While there are some companies who try to do their product videos in-house, it’s very important to give your clients the feeling of quality. For example, the quality of the lighting and the lens being used in your product video can make your product look either high end or very low end. When you work with a professional product video production company, you can rest assured that your videos will not only be creative, bright, and high quality, but they will also make your products look just as high end.
Ready to Create Your Video?
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