CTV video production for streaming ads that drive measurable results
We script, shoot and deliver connected TV ads for Hulu, Roku, Amazon Fire TV and YouTube TV, built to exact 15 and 30 second runtimes and ready for performance platforms like MNTN.
Most CTV spots cost $9,000 to $35,000, the same ranges as our pricing page. Or build your own estimate in two minutes.
CTV and streaming ads we have produced
Short, sound-on spots for e-commerce, local services, public agencies and brands, cut to the runtimes media buyers ask for.
Massage chair CTV commercial
Home and wellness
Lifestyle bag 15-second spot
Retargeting · 15 sec
Cookbook direct-response ad
Direct response
0:39Irvine Ranch Water District PSA
Public service
Zion promotional spot
Retail
Financial services brand film
Brand awareness
SmartStop Self Storage commercial
Local serviceHow CTV ad production works
Six steps from brief to campaign-ready files. Runtime and message are locked before cameras roll.
Brief the audience and offerWe align on who you are targeting, the offer, the platform and how success will be measured.-
Script to the runtimeHook in the first two seconds, benefit in plain words, proof, then a clear call to action that fits 15 or 30 seconds.
- Shoot with clean soundCinema cameras, lighting and on-set audio, because CTV is watched with the sound on.
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Edit, mix and colorPacing, graphics, color and a mix tuned to streaming loudness so your voiceover never gets lost.
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Build versions and end cards15 and 30 second cuts, alternate offers and end cards so your media buyer can test from day one.
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Deliver QC-ready filesTrue 16:9, 1920x1080 or higher, constant frame rate and exact runtimes that pass platform checks.
CTV ad, social ad, product video or brand video: which do you need?
Same cameras, different jobs. The screen, the runtime and the audience change how the ad is built.
This page
CTV ad
Sound-on attention on the biggest screen, with digital targeting
- Length
- 15 or 30 sec
- Runs on
- Hulu, Roku, Fire TV, YouTube TV, MNTN
- Cost
- $9,000–$50,000+
Social video ad
Scroll-stopping, often watched sound-off
- Length
- 6 to 30 sec, vertical
- Runs on
- Meta, TikTok, YouTube Shorts
- Cost
- $9,000–$35,000
Product video
Shows the product clearly so people buy
- Length
- 30 to 90 sec
- Runs on
- Product pages, Amazon, ads
- Cost
- $6,000–$25,000
Brand video
Why your company exists, told cinematically
- Length
- 1 to 3 min
- Runs on
- Homepage, events, launches
- Cost
- $9,000–$35,000
Planning more than one? A single shoot day can cover a 30-second CTV spot, a 15-second retargeting cut and vertical social versions.
What is CTV video production?
CTV video production is creating video ads for connected TV, the streaming apps people watch on smart TVs, consoles and streaming sticks, such as Hulu, Roku, Amazon Fire TV and YouTube TV.
CTV ads look like television but are bought and measured like digital: you target specific audiences and track site visits and conversions. That changes how the ad is written, mixed and delivered.
1Where does it run?
Streaming apps on smart TVs, including Hulu, Roku, Amazon Fire TV, Peacock and YouTube TV.
2How is it bought?
Directly from publishers or through performance platforms like MNTN with audience targeting.
3How is it measured?
Site visits, conversions and cost per acquisition, not just impressions.
Types of CTV ads we produce
Pick the format that matches your funnel stage. Most campaigns run two or three of these from one shoot.
15 sec
Offer or retargeting spot
One message, one product and one call to action for warm audiences.
30 sec
Problem and solution spot
Room to set up the pain point, show the fix and prove it.
30 sec
Local service ad
Geo-targeted spots for clinics, storage, home services and retail.
30 sec
Public service and PSA
Community and utility messaging, like our Irvine Ranch Water District spots.
Any length
Versions and end cards
New offers, calls to action and runtimes from the same footage for testing.
How much does CTV video production cost?
A CTV ad typically costs $9,000 to $13,500 for a single spot with 15 and 30 second versions, $14,000 to $35,000 for a multi-spot campaign, and $25,000 to $50,000 or more for broadcast-grade commercials.
| Package | Typical range | What it covers |
|---|---|---|
| One CTV spot, 15 and 30 sec | $9,000–$13,500 | One shoot day, script, edit, mix and both runtimes |
| Multi-spot CTV campaign | $14,000–$35,000 | Two shoot days, several spots or offers, versions for testing |
| Broadcast-grade TV and CTV | $25,000–$50,000+ | Cast, sets, larger crew and broadcast finishing |
| Extra cutdown or end card | $750 | New runtime, offer or call to action from existing footage |
Building your own scope? Concept and script run $1,000 to $1,500, a full shoot day $6,000 to $8,000, and editing $2,000 to $4,000 per finished spot, so a single CTV ad lands between $9,000 and $13,500. Actors add $800 to $3,000, voiceover $300 to $600, and studio time $750 to $1,500 per day. These match our pricing page and budget estimator.
Why brands choose 7 Hills for CTV ads
Approved MNTN production partner
We know how performance CTV campaigns are bought, targeted and measured, and we build the creative for that.
Scripted to the runtime
We write for 15 or 30 seconds from the start instead of trimming a longer film and hoping it works.
Sound-on by design
Voice, music and mix are tuned for living rooms, where CTV is watched with audio up.
Files that pass QC
Exact runtimes, true 16:9 and constant frame rates so your launch date does not slip.
Built for testing
Alternate offers and end cards from the same shoot give your media buyer something to optimize.
20+ years of commercial experience
Founded by Merve Tekin, with a crew that has shot for Porsche, L’Oréal and Google.
CTV ads by industry
Streaming ads work best when the offer is clear and the audience is specific. These are the categories we shoot most.
E-commerce and retail
Product-first spots that drive trackable site visits and sales.
Beauty and fashion
Polished spots for launches, drops and seasonal offers.
Healthcare and biotech
Service-line and clinic ads with compliant, clear messaging.
Restaurants and hospitality
Appetite and experience spots for local and regional reach.
Finance and fintech
Trust-building spots for banks, lenders and fintech brands.
Local and professional services
Geo-targeted ads for storage, legal, home and wellness services.
Related services
All video production services
Every service we offer, what it is for and what it costs.
Commercial video production
Social ads, TV spots and full campaigns.
Video production pricing
Every service with its price range in one place.
Build your own estimate
Pick your options and see a range in two minutes.
Product video production
Product-first videos for e-commerce and launches.
Promotional video
Short promos for offers, events and launches.
Testimonial videos
Customer proof for ads and landing pages.
What clients say about working with us
Brands come back because the ads look premium and the files launch without platform rejections.
They impressed us with prompt responses, ensuring we met all filming objectives without missing a beat. The quality fully met my expectations.
7 Hills Productions went above and beyond in terms of quality, professionalism, responsiveness, and timeliness. They captured our vision perfectly.
They did an amazing job providing a great product. Very easy to work with, we decided to keep working with them for a year-long campaign.
CTV video production FAQ
How much does CTV video production cost?
A single CTV spot with 15 and 30 second versions costs $9,000 to $13,500. Multi-spot campaigns run $14,000 to $35,000, broadcast-grade commercials $25,000 to $50,000 or more, and extra cutdowns or end cards are $750 each. See our pricing page or build your own estimate.
What is CTV video production?
It is the creation of video ads formatted for connected TV, the streaming apps people watch on smart TVs, such as Hulu, Roku, Amazon Fire TV and YouTube TV.
Where do CTV ads play?
On premium streaming apps viewed on smart TVs, gaming consoles and streaming sticks. You can buy placements directly or through performance platforms like MNTN.
Are you an approved MNTN production partner?
Yes. 7 Hills Productions is an approved MNTN production partner, so your creative is built around how MNTN campaigns are targeted and measured.
How long should a CTV ad be?
15 seconds works best for a single offer or retargeting. 30 seconds gives room to set up a problem, show the solution and add proof before the call to action.
What are the technical specs for CTV ads?
Most platforms want exact 15 or 30 second runtimes, true 16:9 at 1920x1080 or higher, a constant frame rate, MP4 or MOV files and audio mixed to streaming loudness limits. We deliver to your platform spec sheet.
Can one shoot create multiple CTV ads?
Yes. Planned well, one shoot day produces a 30-second master, a 15-second cut, alternate end cards and vertical social versions. Extra cutdowns are $750 each.
Why is audio so important in CTV?
CTV is watched with the sound on in a living room. If the voice is too soft or the music masks key words, the message is lost, so we mix every spot for streaming.
Is CTV better than traditional TV?
CTV gives you the big-screen presence of television with digital targeting and measurement, so you can reach specific audiences and see which ads drive site visits.
Can you turn our existing commercial into a CTV ad?
Often, yes. If the footage is strong we re-edit it to exact runtimes with a new mix and end card. New cuts start at $750 for a cutdown and $2,000 to $4,000 for a fresh edit.
How long does CTV ad production take?
Most CTV projects deliver in about four weeks from kickoff, in line with our other services. Tell us your launch date and we will plan backward from it.
Do you produce CTV ads outside Southern California?
Yes. We are based in Irvine, shoot across Orange County, Los Angeles and San Diego, and produce national campaigns.
Get a quote for your CTV ad
Tell us about the offer, audience and platform. A producer replies within one business day with a creative approach and a fixed estimate.
4.9 on Google5.0 on ClutchShot and edited in houseRaw footage included
Start your CTV adReply within one business dayGet a quote
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