CTV Video Production for Streaming Ads
Performance-Driven Ads for CTV, Hulu & Roku
7 Hills Productions is an approved CTV partner based in Irvine, creating Connected TV (CTV) ads that help brands reach targeted audiences on streaming platforms across Orange County, Los Angeles, and San Diego.
CTV video production is designed for streaming platforms like Hulu, Roku, Amazon Fire TV, and YouTube TV. We create high-quality commercial video assets that combine brand storytelling with performance-driven messaging, optimized for platforms like MNTN to drive measurable results. We blend the premium polish of traditional television with the urgency and clarity of digital direct-response marketing.
Approved MNTN Partner | Trusted by Porsche & Google
Performance-Driven CTV Ad Examples
These featured examples showcase how CTV video production supports e-commerce marketing, retail awareness, and product campaigns.
E-Commerce CTV Ad
Direct-to-Consumer Campaign
A high-impact streaming ad designed to introduce an e-commerce brand, grab immediate attention, and drive targeted website visits.
Product Lifestyle CTV Ad
Brand Awareness & Recall
A visually engaging brand video built to create emotional connection, increase recall, and support retargeting pipelines.
Retail CTV Ad
Retail & Service Promotion
A polished commercial asset optimized for platforms like Hulu and Roku, built to drive local retail awareness and consumer trust.
Approved MNTN Partner for CTV Ads
Production aligned with performance goals
MNTN is a performance-focused CTV advertising platform that allows brands to run targeted campaigns on premium streaming services with measurable, trackable results.
Working with an approved MNTN production company means your CTV ads are built for performance, not just visuals. We understand how direct-response campaigns work, and we align our production seamlessly with your conversion goals.
Ads Built to Align With:
- Specific audience targeting data.
- Strict streaming platform technical requirements.
- Clear conversion and click-through goals.
- Direct-response campaign messaging.
- Measurable marketing outcomes.
What Is CTV Video Production?
CTV video production is the creation of promotional video ads specifically designed for streaming platforms such as Hulu, Roku, Amazon Fire TV, and YouTube TV.
These ads are delivered to highly targeted audiences. CTV lives in a different viewing environment than social media—the screen is larger, the audience is relaxed, and the ad must compete directly with premium entertainment programming.
Why Brands Invest in CTV Ads
The Core Anatomy of a High-Performing CTV Ad
Streaming ads require a different approach than standard corporate videos. A strong ad introduces the offer early, gives the viewer a reason to care, shows the product clearly, and ends with a concrete next step.
- ✓ Sound-On Design: CTV is usually watched with audio available, so voice, music, and mix quality carry the message.
- ✓ The Early Hook: Attention is won fast and lost fast. We place the most important idea or visual in the first 2 to 3 seconds.
- ✓ Value Proposition: We state the main benefit in simple language that can be easily understood on the first watch.
- ✓ Persistent Brand Presence: We keep a visible URL or logo in frame so viewers never wonder who the advertiser is.
- ✓ Direct CTA & End Card: We end with a direct next step and keep the call-to-action on screen long enough to register.
Choosing the Right Runtime
We do not treat runtime as an afterthought; we mold the script and visual pacing specifically to the duration required by media buyers.
15-Second CTV Ads
Perfect for presenting a singular offer, a highly recognizable product, or fueling a retargeting campaign where speed is essential.
30-Second CTV Ads
Offers the breathing room needed to establish a customer pain point, present your solution, integrate testimonial video proof, and end with a definitive call-to-action.
The 6 Principles of Persuasion in CTV
These principles tap into fundamental aspects of human behavior and can dramatically increase reach and impact when used in advertising. An effective video does not need to contain all six, but applying them keeps direct-response goals top of mind.
1. Reciprocity
This involves offering viewers something valuable upfront, which fosters a sense of goodwill and trust that compels them to take action. It is usually a situation where one person gives something or provides a favor to another person with no requirement in return.
2. Social Proof
Social proof is the tendency for individuals to look to others for guidance. Through customer testimonials or product reviews seamlessly woven into your narrative, you can build credibility and inspire confidence.
3. Scarcity
The principle of Scarcity states that people perceive scarce resources or opportunities as more valuable. We leverage scarcity in your videos to ignite excitement and prompt an immediate response from your audience.
4. Commitment & Consistency
People strive to align their actions with their beliefs and commitments. We craft narratives that resonate with your audience’s core beliefs and commitments to drive higher engagement.
5. Authority
People naturally tend to follow the instructions or advice of recognized experts or authority figures. At a non-conscious level, they will tend to weigh the opinion of an authority more highly than that of others.
6. Liking
The principle of Liking suggests that people are more likely to be influenced by those they know, like, and admire. We infuse your videos with elements that resonate with your audience on a personal level.
Planning a CTV Streaming Campaign?
Let’s create video ads that align perfectly with your audience, persuasion strategy, and overall performance goals.
Our CTV Production Process
We manage everything from strategy to campaign-ready delivery, ensuring your message hierarchy and runtimes are locked before cameras ever roll.
Discovery: Align on audience, offer, goals, and platform.
Scripting: Start with a problem, follow with your product as the solution, add a proof point, and close with a direct CTA.
Production: Execute premium filming with clean sound capture optimized specifically for the CTV format.
Editing: Shape the pace, text graphics, mix, color, and end card.
Delivery & QC: Export campaign-ready files that pass strict platform specifications.
Strict Technical Compliance
A large share of avoidable CTV problems happen in the last mile. We build toward a clean, high-confidence delivery baseline so your campaign launches on time.
- Exact 15-second or 30-second runtimes to prevent platform rejection.
- True 16:9 widescreen framing designed for television displays.
- High-quality MP4 or MOV exports (1920×1080 or higher).
- Constant frame rates to ensure flawless playback.
- Rigorous audio mixing specifically tuned for streaming decibel limits.
CTV Video Production Across Southern CA
We offer localized production support for both regional performance marketing and national CTV campaigns.
Irvine
Based in Irvine, we offer efficient collaboration for brands needing an Irvine video production company for ongoing ad campaigns.
Orange County
As an Orange County video production company, we shoot CTV ads for local healthcare, education, and tech brands.
Los Angeles
Our Los Angeles video production company team handles high-end studio productions and polished commercial ad spots.
San Diego
Operating as a San Diego video production company to support biotech, innovation, and local service brands.
Experience Behind Our CTV Ads
Founded by Merve Tekin, 7 Hills Productions brings over 20 years of expertise across commercial, television, and corporate production.
We don’t just shoot pretty video. We understand digital campaigns, streaming platforms, and the deep analytics behind performance marketing.
By combining high-end production value with scalable content frameworks, we empower brands to dominate the connected TV space.
Where Connected TV Ads Are Used
- Performance marketing via targeted ad buys
- Streaming networks like Hulu, Roku & Peacock
- YouTube TV and connected household devices
- High-intent digital retargeting funnels
- National brand awareness pushes
- Localized geo-targeted service marketing
CTV Video Production FAQs
What is CTV video production?
CTV (Connected TV) video production is the creation of high-quality commercial ads specifically formatted and optimized for streaming platforms like Hulu, Roku, and YouTube TV.
Where do CTV ads actually play?
Your ads will display on premium streaming networks viewed on smart TVs, gaming consoles, and streaming sticks. You can purchase placements directly or use performance platforms like MNTN.
Why is CTV better than traditional TV?
Traditional television leans toward broad awareness. CTV performance creative sits in the middle—it offers the premium presence of television combined with the exact targeting and urgency of digital marketing.
How long should a CTV ad be?
15-second ads work best for a focused offer or retargeting, while 30-second ads allow more room to establish a problem and solution.
How do you ensure ad performance?
We understand the strict technical specs and creative best practices required for high-performing streaming campaigns. We script for immediate attention and direct-response actions.
Can one shoot create multiple ads?
Yes. A smart campaign rarely stops at one master. When planned correctly, one shoot can produce a full CTV library, alternate end cards, and a stronger testing roadmap.
Why is audio so important in CTV?
CTV is a sound-on experience. If the voice is too soft, or if music masks key words, the ad feels less trustworthy. Premium sound helps the ad feel intentional, which translates directly into brand credibility.
Do you serve Orange County, LA & San Diego?
Yes. Based in Irvine, we provide localized production across Southern California to support regional and national streaming ad rollouts.
Plan Your CTV Campaign
If you are running or planning a CTV campaign through streaming platforms, we can help you create video ads that align with your audience, message, and performance goals.
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