Technology video production

We film for software and SaaS companies, deep tech and hardware teams, and the agencies that serve them: product explainers, customer stories, company films, conference coverage and recurring shows. Databricks, Google and Overair have all hired us.

Most technology buyers need the product explained and a customer to vouch for it. We shoot both in the same week. Or build your own estimate in two minutes.

Databricks company brand film still Databricks
28 dayson average from kickoff to final delivery
DatabricksGoogle and Overair have hired us
4.9rated on Google by our clients
5.0rated on Clutch

Technology work we have shipped

Eight films for software, SaaS, deep tech and hardware companies. Product explainers, customer proof, company films, engineering footage and a recurring show.

Databricks company brand film still 3:54

Databricks company film

Company brand

A company film for a data platform, built to work in front of enterprise buyers and in front of engineering candidates.

UTrakk software customer testimonial still 1:57

UTrakk customer story

Customer proof

A customer on what the software changed for them. Two minutes that a sales deck cannot argue with.

Anchor software explainer video still 1:02

Anchor software explainer

Product explainer

One minute to explain what the product does and who it is for, cut for the home page and for paid.

NetZero software commercial spot still 0:34

NetZero 30 second spot

Paid ad

A 30 second spot built for paid placement, where the first three seconds do all the work.

Overair CEO interview film still 5:09

Overair CEO interview

Deep tech

The CEO of an eVTOL aircraft company on the technology and the road to production. Filmed for investors and for press.

Overair desert truck test film still 3:36

Overair flight test film

Engineering proof

Hardware testing in the desert. When the product is physical, the test footage is the proof.

Avalaunch video podcast series still 42:53

Avalaunch video podcast

Podcast series

A multi-camera show for a technology audience, filmed in batches so the cost per episode drops.

Google Women’s Summit event film still1:32

Google Women’s Summit

Event film

Conference coverage for Google, cut the same week so it was still useful when it went out.

How a technology project runs

Six steps from scope to delivery, and about four weeks from shoot day to the final film.

  1. Kickoff meeting to scope a technology video project
    Scope and approvalsWe map the goal, the audience and everyone who signs off: marketing, product, and legal where an NDA or a customer name is involved.
  2. Signing NDAs and customer release paperwork before a shoot
    Paperwork before camerasWe sign your NDA, and we film customers under your own reference and release agreements rather than ours.
  3. Planning filming locations and schedule for a technology shoot
    Site and schedule planningWe plan the office, the lab or the test site, and we build a schedule that does not interrupt a release week.
  4. Small crew filming an engineering test
    FilmingA small crew, quiet gear and short call times, whether that is an office, a data hall or a desert test range.
  5. Editing a technology film with screen capture and motion graphics
    Edit and reviewFirst cut, two rounds of notes, screen capture and motion graphics where the product has to be shown, captions, and the cutdowns your channels need.
  6. Delivering finished technology video files
    Deliver and protect the footageMasters, web files and social cutdowns, with footage access limited to the people you name.

Which technology video do you need?

Four formats cover most of what a software or hardware company buys. Pick by the job it has to do, not by the label.

This page

Product explainer

Show what it does in 90 seconds

Length
1 to 2 min
Runs on
Home page, product pages, paid
Cost
$6,000–$12,500

Customer story

Let a customer say what you cannot

Length
1 to 3 min
Runs on
Case studies, sales decks, ads
Cost
$3,500–$15,000

Company or brand film

Why the company exists, for buyers and for hiring

Length
1 to 3 min
Runs on
Home page, careers, investor decks
Cost
$9,000–$13,500

Video podcast or webinar

A recurring show your market subscribes to

Length
20 to 45 min
Runs on
YouTube, LinkedIn, podcast feeds
Cost
$14,000–$25,000

Most technology companies start with the explainer and one customer story, filmed in the same week. If the product is hard to film, an animated explainer does the job without a shoot day. Full format detail is on the explainer video page.

What technology video production means here

Technology video production is the making of films for software, SaaS, hardware and deep tech companies: product explainers, customer and case study films, company and brand films, animated and motion graphics work, conference coverage, recruiting films and recurring video podcasts. 7 Hills Productions has produced this work for Databricks, Google, Overair, Anchor and UTrakk, from a base in Irvine, California.

One shoot day usually produces a main film plus two or three cutdowns, which is what keeps a launch video inside a marketing budget rather than a board request.

1Who is it for?

Software and SaaS companies, hardware and deep tech teams, developer tools and data platforms, IT and cybersecurity firms, and the agencies that buy production on their behalf.

2What does it cost?

A typical project is $9,000 to $13,500: pre-production, one shoot day and one finished film, plus two or three cutdowns. A single customer story starts at $3,500.

3How long does it take?

About four weeks from shoot day to the final film, with two rounds of notes built in.

Every technology video we make

Eight formats, each with a service page of its own.

1 to 2 min

Product explainers

Show what the product does and who it is for.

1 to 3 min

Customer and case study films

Proof from the people already paying you.

1 to 3 min

Company and brand films

Why the company exists, for buyers and for hiring.

30 to 90 sec

Animated and motion graphics

For products that are hard to point a camera at.

20 to 45 min

Video podcasts and webinars

A recurring show, filmed in batches.

1 to 2 min

Recruiting and culture films

Engineering hiring is a marketing problem.

2 to 5 min

Conference and event films

Booth, keynote and floor coverage, cut fast.

30 to 90 sec

LinkedIn and paid social

Short vertical cuts for the feed your buyers read.

What technology video costs in Southern California

Real ranges rather than a call for a quote. Every number below assumes one crew, one location and one finished film.

Technology video pricing, 2026
PackageTypical rangeWhat it covers
Product explainer$6,000–$12,500Scripting, one shoot day or screen capture, one finished film
Customer or case study film$3,500–$15,000One customer filmed locally, batch days lower the cost per story
Company or brand film$9,000–$13,500Pre-production, one shoot day and one finished film, plus two or three cutdowns
Animated explainer$6,000–$15,000Script, voice over and motion design, no shoot day
Video podcast, batch day$14,000–$25,000Several episodes filmed in one day, each cut and clipped
Conference or event film$6,000–$12,000One day on the floor, a highlight film and social cuts
Extra cutdown$750Any additional cut from footage already shot

Building your own scope? Pre-production runs $1,000 to $1,500, a shoot day $6,000 to $8,000, and editing $2,000 to $4,000 per finished film. Cutdowns are $750 each. A second finished film from the same footage adds an edit fee, not another shoot day. These match our pricing page and budget estimator. Filming in the Bay Area? Our San Francisco and Bay Area page covers SoMa, the Peninsula and the East Bay, with travel and pricing for that market.

Why technology companies hire us

We sign your NDA first

Unreleased product, a customer name or a lab. The paperwork happens before the camera comes out.

We can film the product, not just the people

Screen capture, motion graphics and hardware footage, so the film shows the thing rather than describing it.

Customers filmed on your terms

We use your reference and release agreements, and we work to whatever approval chain the customer needs.

One day, several assets

One shoot day usually yields the main film plus two or three cutdowns for social, email and paid.

A crew that does not stop the work

A small team, quiet gear and short call times, in an office, a data hall or a test range.

We have filmed at this level

Databricks, Google and Overair, across company films, conference coverage and engineering footage.

What clients say about working with us

Databricks, Google, Overair, Anchor and UTrakk have hired us for company films, product explainers, customer stories and conference coverage.

They impressed us with prompt responses, ensuring we met all filming objectives without missing a beat. The quality fully met my expectations.
Luke GasterFisher & Paykel
7 Hills Productions went above and beyond in terms of quality, professionalism, responsiveness, and timeliness. They captured our vision perfectly.
Bettina VirtusioKaiser Permanente
They did an amazing job providing a great product. Very easy to work with, we decided to keep working with them for a year-long campaign.
Ekin PehlivanCSU Channel Islands

Read more client reviews on Clutch and Google.

Technology video production FAQs

How much does a software product video cost?

A product explainer runs $6,000 to $12,500 and a company film $9,000 to $13,500, which includes pre-production, one shoot day, one finished film and two or three cutdowns. A single customer story starts at $3,500.

How long does it take?

About four weeks from shoot day to the final film. Booking usually runs two to three weeks ahead.

Will you sign an NDA?

Yes, before anything starts. Unreleased product, customer names and lab access are normal on these projects and the paperwork comes first.

Can you show the product on screen?

Yes. We capture the interface, and we add motion graphics or animation where the product cannot be filmed. An animated explainer skips the shoot day entirely.

Do you film customer testimonials?

Yes, under your own reference and release agreements. Batch days, where several customers are filmed in one location, lower the cost per story.

What do we get from one shoot day?

Usually one finished film plus two or three cutdowns for social, email and paid, all from the same footage. A second finished film adds an edit fee, not another shoot day.

Can you cover a conference?

Yes. Booth, keynote and floor coverage, with a highlight film and social cuts turned around fast enough to still be useful.

Do you work with agencies?

Yes. A large share of this work comes through marketing agencies, white labelled where that is what the client needs.

Who owns the footage?

You do. You get the finished films and the masters, and access to the raw footage is limited to the people you name.

Start a technology video project

Tell us the product, the audience and roughly when you need it. You get a written scope and a number back, usually the same day.

4.9 on Google5.0 on ClutchShot and edited in houseRaw footage included






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