Cuckoo Air Grill product film
ProductForty seconds to show what the product does and what comes out of it. Built for a listing, not a showreel.
Retail and ecommerce video production
We film for consumer product brands, DTC sellers and retailers: product and lifestyle films, marketplace and listing video, 3D and animated explainers, paid ads and the vertical cutdowns that carry a launch.
Seven product films on this page. Most were shot in batches, because one studio day covering a whole catalogue is the only way listing video pays for itself. Or build your own estimate in two minutes.
Retail and ecommerce work we have shipped
Seven product films for appliance, outdoor, accessories and fashion brands. Studio product work, lifestyle cuts, animation and listing video.
Cuckoo rice cooker lifestyle film
LifestyleThe same product in a kitchen rather than on white. Lifestyle cuts convert where studio cuts inform.
Cuckoo pet dryer film
ProductA harder product to demonstrate, filmed with real use rather than a spec list on screen.
Cuckoo water purifier explainer
AnimatedFiltration happens inside the machine, so it is animated. No shoot day, and it answers the only question buyers have.
MegaGear product film
AccessoriesA camera accessories brand, shot for marketplace listings where the video sits beside the gallery.
Alvantor product film
OutdoorSetup, use and scale in one film, for a product that is hard to judge from photographs alone.
Chala bags lifestyle film
Fashion accessoriesAn accessories brand shot in lifestyle context, cut for product pages and for paid social.
How a product shoot runs
Six steps from scope to delivery, and about four weeks from shoot day to the final film.
Scope and the catalogue listWe agree which products, which shots each one needs, and which channels each cut has to fit.-
Paperwork and product deliveryTalent releases and usage terms are agreed, and the product samples arrive before the shoot day rather than on it.
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Studio and shot listWe book our Irvine stage, build the shot list per product, and stack the day so the whole catalogue is covered.
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FilmingControlled lighting, macro passes, in-use coverage and vertical framing captured on the day rather than cropped later.
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Edit, grade and versionsFirst cut, two rounds of notes, a grade that keeps the product colour honest, captions, and a version per channel.
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Deliver and protect the footageMasters, marketplace-spec files and social cutdowns, with footage access limited to the people you name.
Which product video do you need?
Four formats cover most of what a consumer brand buys. Pick by where the video has to sit.
This page
Product and listing film
Answer the buyer’s question on the listing
- Length
- 15 to 60 sec
- Runs on
- Product pages, Amazon, marketplaces
- Cost
- $6,000–$12,500
Lifestyle and brand film
Show the product in the life it belongs to
- Length
- 1 to 2 min
- Runs on
- Home page, campaigns, retail screens
- Cost
- $9,000–$13,500
3D and animated explainer
Show what happens inside the product
- Length
- 15 to 45 sec
- Runs on
- Product pages, launches, ads
- Cost
- $6,000–$15,000
Paid ad or vertical batch
Built for the first three seconds
- Length
- 9 to 30 sec
- Runs on
- Meta, TikTok, YouTube, retail media
- Cost
- $6,000–$25,000
Catalogue days are where the money is: several products filmed back to back on one stage costs far less per product than booking them separately. Our Irvine studio runs $750 to $1,500 a day if you only need the stage.
What retail and ecommerce video production means here
Retail and ecommerce video production is the making of films for consumer product brands, DTC sellers and retailers: product and listing video, lifestyle and brand films, 3D and animated explainers, unboxing and demonstration content, paid ads and vertical social batches. 7 Hills Productions has produced this work for Cuckoo, MegaGear, Alvantor and Chala, from a studio in Irvine, California.
One studio day usually covers several products, which is what turns listing video from a per-product cost into a catalogue cost.
1Who is it for?
Consumer product and DTC brands, appliance and electronics makers, outdoor and home goods, accessories and apparel, marketplace and Amazon sellers, and the agencies buying on their behalf.
2What does it cost?
A product film runs $6,000 to $12,500, and a lifestyle or brand film $9,000 to $13,500. A catalogue day covering several products lowers the cost per product sharply.
3How long does it take?
About four weeks from shoot day to the final film, with two rounds of notes built in.
Every retail and ecommerce video we make
Eight formats, each with a service page of its own.
What product video costs in Southern California
Real ranges rather than a call for a quote. Every number below assumes one crew, one studio day and one finished film.
| Package | Typical range | What it covers |
|---|---|---|
| Product and listing film | $6,000–$12,500 | One studio day, hero plus macro and in-use passes |
| Catalogue day, several products | $8,000–$18,000 | One stage day covering multiple products, edited per product |
| Lifestyle or brand film | $9,000–$13,500 | Pre-production, one shoot day and one finished film, plus cutdowns |
| 3D or animated explainer | $6,000–$15,000 | Modelling, animation and finishing, no shoot day |
| Paid ad or vertical batch | $6,000–$25,000 | Concept, shoot day and a version per channel |
| Studio day at our Irvine stage | $750–$1,500 | Stage only, crew and equipment quoted separately |
| Extra cutdown | $750 | Any additional cut from footage already shot |
Building your own scope? Pre-production runs $1,000 to $1,500, a shoot day $6,000 to $8,000, and editing $2,000 to $4,000 per finished film. Cutdowns are $750 each. A second finished film from the same footage adds an edit fee, not another shoot day. These match our pricing page and budget estimator.
Why consumer brands hire us
We own the stage
Our Irvine studio means a long day without location fees, and a whole catalogue shot back to back.
Colour has to be honest
A product graded to look good and arrive different is a returns problem. We grade against the real thing.
Vertical shot vertical
Social and marketplace verticals are framed on the day. Cropping a horizontal hero is why most listing verticals look wrong.
Animation where the camera stops
Filtration, mechanism and what happens inside the product are animated rather than implied.
Versions, not one file
Every channel has its own specification. You get the versions, not a master you have to re-cut yourself.
Catalogue economics
Several products on one stage day is the difference between listing video being viable and being a luxury.
Services consumer brands buy most
The service pages behind this work, and the other sectors we film for.
Product videos
Answer the buyer’s question on the listing.
3D and animation
Show what happens inside the product.
Commercials and paid ads
Built for the first three seconds.
Our Irvine studio
Stage, lighting and grip, from $750 a day.
Beauty and fashion
Campaign films, product and texture work.
All industries
Every sector we film for, in one place.
Where we film
Irvine Los Angeles San Diego San Jose San Francisco New York and nationwide for multi-site systems. Back to all industries.
What clients say about working with us
Cuckoo, MegaGear, Alvantor and Chala have hired us for product and listing video, lifestyle films and animated explainers.
They impressed us with prompt responses, ensuring we met all filming objectives without missing a beat. The quality fully met my expectations.
7 Hills Productions went above and beyond in terms of quality, professionalism, responsiveness, and timeliness. They captured our vision perfectly.
They did an amazing job providing a great product. Very easy to work with, we decided to keep working with them for a year-long campaign.
Product and ecommerce video FAQs
How much does a product video cost?
A product or listing film runs $6,000 to $12,500. A catalogue day covering several products runs $8,000 to $18,000 and costs far less per product.
How long does it take?
About four weeks from shoot day to the final film. Booking usually runs two to three weeks ahead.
Can you film several products in one day?
Yes, and it is the right way to buy this. We build a shot list per product and stack the day so a whole catalogue is covered.
Do you cut versions for Amazon and other marketplaces?
Yes. Each channel has its own length, aspect and format rules, and you get the versions rather than one master to re-cut.
Can you show what happens inside the product?
Yes. 3D and animation cover mechanism, filtration and anything a camera cannot reach, with no shoot day needed.
Will the colour on screen match the product?
Yes. We grade against the physical product and your pack references rather than applying a look preset.
Do you have a studio?
Yes, in Irvine. The stage runs $750 to $1,500 a day on its own, and it is where most catalogue work happens.
Do you ship product back?
Yes. Samples are logged in and returned, and we agree handling before anything arrives.
Who owns the footage?
You do. You get the finished films and the masters, and access to the raw footage is limited to the people you name.
Start a product video project
Tell us the products, the channels they have to fill and roughly when you need them. You get a written scope and a number back, usually the same day.
4.9 on Google5.0 on ClutchShot and edited in houseRaw footage included
Start your productReply within one business dayGet a quote
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