Chala: lifestyle product films
Product and lifestyle work for a handbag brand, shot to sell texture, scale and character.
Selected films
Chala bags lifestyle product video
Lifestyle product film.
Promotional Video — Chala Bags
Promotional film for the range.
PROMO VIDEO - CHALA BAG
A second promotional cut.
The brief
Bags are bought on things a photograph struggles with: how the leather actually behaves, how big it really is, whether the character of it survives being carried by a person rather than sitting on a plinth.
So the work runs in two registers. Close product work where light rakes across the material and stitching so texture is unmistakable, and lifestyle where the bag is worn and the scale becomes obvious without anyone stating a dimension.
Colour is the other constraint. A returned order because the colour was not what the customer saw is the most expensive outcome in ecommerce, so the grade is checked against the physical product rather than approved on a screen alone.
Delivered in listing formats and social crops, which is where this category actually sells.
How this work gets made
Texture first
Raking light across leather and stitching is what makes the material believable.
Scale by context
Worn on a person, the size is obvious. On a plinth, it never is.
Colour checked against the product
A wrong colour is a return. The grade is approved against the physical item, not a monitor.
Questions about this work
Can you shoot product and lifestyle in one booking?
Yes, and it is the efficient way. The set-ups are different but the day is shared.
Do you deliver social crops?
Yes, framed from the start rather than cropped afterwards.
What does product video cost?
There is a breakdown on the product video page.
Tell us what you are trying to make
Send the goal, the audience and roughly when you need it. You get a plan, a range and a date back.
