UTrakk: a testimonial from the factory floor
A SaaS customer testimonial, filmed on the customer’s own factory floor rather than in a studio.
The film
UTrakk software customer testimonial
Customer testimonial filmed on site.
The brief
Software companies ask for testimonials and get a manager in a meeting room saying the platform is intuitive. It proves nothing, because the buyer has no way to tell whether that person is like them.
The version that works is filmed where the software is used. Here that meant a manufacturing floor, with the customer talking about the operational problem the tool solved and the environment visible around them. A prospect in the same industry recognises the room before they have heard a word.
The interview is built around before and after rather than features. What the day looked like previously, what changed, and what that was worth. Specifics beat adjectives, and a number the customer volunteers is worth more than any claim the vendor could make.
Delivered as a full testimonial for the site and short cuts for sales outreach, where a ninety second clip attached to an email does more work than a case study PDF.
How this work gets made
Filmed where it is used
The environment is half the proof. A prospect recognises their own floor before they hear the argument.
Before and after, not features
What the day looked like, what changed, what it was worth. Features belong on the pricing page.
Cut for sales, not just marketing
Short clips that a rep can attach to an email are usually the highest-used deliverable.
Questions about this work
Will our customers agree to appear?
More often than expected when the ask is specific, short and scheduled around them. Filming on their site rather than asking them to travel removes most of the friction.
Can you film in a factory or operational environment?
Yes, with safety requirements and access agreed before the day.
What does a customer testimonial cost?
From $3,500 locally and $5,000 where we travel. More on the SaaS testimonial page.
Tell us what you are trying to make
Send the goal, the audience and roughly when you need it. You get a plan, a range and a date back.
