The Algorithm
Mastering the LinkedIn Feed
LinkedIn’s algorithm favors “zero-click” content—posts that deliver complete value natively within the feed without forcing users to leave the platform. A link to a YouTube video will be buried, but a native video upload will be pushed to your network and beyond.
Furthermore, over 70% of LinkedIn videos are watched on mobile, often with the sound off. If your video isn’t properly formatted, cropped, and captioned, you are losing your audience instantly.
We build videos specifically for this environment: bold hook text, dynamic burned-in captions, optimal aspect ratios (square or vertical 4:5), and concise, hard-hitting B2B messaging.
The Anatomy of a LinkedIn Video:
Our post-production team engineers your content to stop the scroll and drive engagement:
✓ Dynamic Burned-In Captions
✓ Custom Top/Bottom Hook Bars
✓ Platform-Native Aspect Ratios (1:1 or 4:5)
✓ Fast-Paced Visual Cuts (Retaining Attention)
✓ Clear Call-to-Action Elements