Irvine Ranch Water District: a local promo film
Work for the water district that serves our own city, made for residents who need to understand something rather than buy something.
The film
Irvine Ranch Water District brand film
Promotional film for Irvine Ranch Water District.
The brief
A public agency has a harder communication job than a company. There is no product to sell and no competitor to beat. There is a ratepayer who has to understand where their water comes from, why something is changing, or what they are being asked to do.
That changes the tone completely. A film like this cannot oversell, because the audience is sceptical by default and will notice immediately. It works by being clear, being specific and respecting that the viewer is an adult.
We are based in Irvine, which matters more on this kind of job than it does on most. Local production means a short drive to a location rather than a travel day, the ability to pick up an extra shot the week after, and a crew that already knows the area being filmed.
How this work gets made
Plain, not promotional
Public sector audiences are sceptical of marketing language. Clear beats clever every time.
Local crew, local knowledge
We are in Irvine. Locations, permits and pick-up days are all easier when the crew is ten minutes away.
Built for several channels
One film cut for a website, a public meeting and social, rather than one length that suits none of them.
Questions about this work
Do you work with public agencies and municipalities?
Yes. The requirements are different from commercial work, particularly around procurement, accessibility and review, and we are set up for them.
Do you provide captions and accessible versions?
Yes. Captions are standard, and we can deliver to the accessibility requirements a public body has to meet.
Are you local to Orange County?
We are based in Irvine. Most of this work happens within a short drive. There is more on the Irvine page.
Tell us what you are trying to make
Send the goal, the audience and roughly when you need it. You get a plan, a range and a date back.
