Whale Spa: a product film and a 3D explainer
Two films for one product, because what the chair looks like and what the chair does are different problems.
The films
Massage chair video ad
Product film for the massage chair.
Massage chair 3D animation
3D animated explainer of the mechanism inside it.
The brief
A massage chair is bought on two things that cannot be shown the same way. It has to look like something you would put in your salon, and it has to do something to your back that happens entirely out of sight.
The product film handles the first. Studio lighting, controlled surfaces, camera moves that show scale and finish, and enough restraint that the object stays the subject.
The 3D explainer handles the second. You cannot cut a chair open with a camera, so the mechanism is rebuilt in animation and shown working, layer by layer, at a speed a buyer can follow.
Made as a pair from one brief, they cover the whole decision. Most product ranges need both and only ever commission one.
How this work gets made
Two films, one decision
What it looks like and what it does are separate problems. One film cannot solve both.
Animation for the invisible
A mechanism inside a sealed product can only be shown by rebuilding it in 3D.
Controlled studio
Surfaces, lighting and camera moves set up so the object holds attention on its own.
Questions about this work
Do we need animation as well as a product film?
If the important part of the product is hidden inside it, yes. Otherwise the buyer has to take your word for the thing that matters most.
Can you do both from one brief?
Yes, and it is cheaper that way. The two share a script, a look and an approval cycle.
What does 3D animation cost?
There is a breakdown on the animated video page.
Tell us what you are trying to make
Send the goal, the audience and roughly when you need it. You get a plan, a range and a date back.
