Surgtime: a brand film for a clinical audience
Brand work for a medical technology company, built to explain a clinical product to a clinical audience without sounding like a brochure.
The film
Surgtime MedTech brand film
Brand film for a medical technology company.
The brief
Medtech brand films usually fail in one of two directions. Either they are so technical that only the engineering team can follow them, or so vague that a clinician dismisses them in ten seconds. The audience here is expert and busy, which narrows the target considerably.
The approach is to let people who use the thing explain why it matters, and to keep the claims precise. A clinical audience notices an overstatement immediately, and one loose claim costs the credibility of everything around it.
Filming in clinical settings brings consent, privacy and infection control requirements that are agreed before the day. Protected health information stays out of frame, filming happens under the facility’s own consent forms, and access to the footage is limited to a named list of people.
Delivered as a main brand film plus shorter cuts for conference use and sales, where the same material has to work on a stand with no sound.
How this work gets made
Precise claims
A clinical audience spots an overstatement instantly, and one loose claim damages everything near it.
Clinical access handled first
Consent, privacy and infection control agreed in advance, so the shoot day is about filming.
Conference cuts included
A version that works on a stand with no audio, from the same material.
Questions about this work
Can you film in clinical environments?
Yes. We sign your business associate agreement, film under your consent forms, keep protected health information out of frame and limit footage access to named people.
How technical should a brand film be?
As technical as the audience is, and no more. For a clinician that is quite technical. For an investor it is not.
What does a brand film cost?
Brand story films start from $9,000. See the pricing page.
Tell us what you are trying to make
Send the goal, the audience and roughly when you need it. You get a plan, a range and a date back.
