Strada: a coffee shop brand story
A brand film for an independent coffee shop, built around the people behind the counter rather than the product in the cup.
The film
Strada Coffee brand story
Brand story film for Strada.
The brief
Every coffee shop film looks the same: steam rising, a slow pour, a latte heart in shallow focus. It is beautiful and it is interchangeable, which means it does nothing for a business whose entire advantage is that it is not a chain.
The thing that is actually unique is the people. Who opened it, why here, who comes in every morning and what they order without asking. A brand film that carries that is a film only this shop could have made.
Practically, that means filming during trade rather than in an empty room before opening. A full room looks alive and an empty one looks closed, and no amount of lighting fixes that. So the crew stays small, works around the counter and the queue, and takes the noise as part of the sound rather than a problem.
The coffee still gets its own pass, because the product shots need control that a live service cannot give. But they are seasoning, not the argument.
Delivered as the main film plus vertical cuts, which is where a local hospitality business gets almost all of its discovery.
How this work gets made
Filmed during service
A full room looks alive. An empty one looks closed. The crew works around the queue rather than clearing it.
People before product
The pour is the part every other shop already has. The owner and the regulars are the part only you have.
Product gets its own pass
Controlled shots of the coffee, filmed separately, used as seasoning.
Vertical from the same day
Local hospitality is discovered on a phone. The social cuts come out of the same shoot.
Questions about this work
Can you film while we are open?
Yes, and it is usually the better choice. A small crew working around service gets a room that looks the way it actually feels.
How long does a shoot take?
Usually one day for a brand film of this kind, with delivery about four weeks later.
Do you deliver vertical cuts for social?
Yes, as standard, framed from the start rather than cropped afterwards.
What does a brand film cost?
Brand story films start from $9,000. There is a breakdown on the pricing page.
Tell us what you are trying to make
Send the goal, the audience and roughly when you need it. You get a plan, a range and a date back.
