Kaiser Permanente brand film
Health system anthemThe format in its purest form. One organisation, one point of view, filmed across real clinical spaces rather than a studio.
Healthcare brand videos
The film that says who you are before anyone reads a service line page. Anthems for health systems, brand films for clinics and device companies, and documentary work when the story needs longer than two minutes.
Filmed for Kaiser Permanente, Desert Oasis Healthcare, Surgtime and Carevature. We sign your BAA and clear protected health information from frame on the day. Or build your own estimate in two minutes.
Brand work we have shipped
Anthem films, documentaries and company films made inside healthcare organisations.
Desert Oasis Healthcare documentary
DocumentaryWhen the story needs half an hour rather than three minutes. Long-form work that a provider network runs for years.
Surgtime MedTech brand film
Device brandThe company film for a MedTech business. Product, people and clinical context in one cut.
Carevature robotics film
InnovationBrand and capital raise in the same film. Innovation stories carry weight with clinicians and investors at once.
How a brand film runs
Six steps from scope to delivery, and about four weeks from filming to the final cut.
Scope and storyWe agree who the film is for, what it has to change, and the three things it must say. Marketing, communications and clinical leadership sign off on that before scripting.-
PaperworkWe sign your BAA where one is required, film under your own consent and release process, and complete vendor credentialing for every site in advance.
-
Locations and scheduleClinics, hospitals, labs and community settings, scouted and scheduled around patient flow rather than through it.
-
FilmingOne crew, one to three days depending on how many sites. Interviews, clinical b-roll and community footage in the same pass.
-
Edit and reviewYou review a cut, communications and clinical leads review it together, and we hold the changes in one round.
-
Deliver and protectThe hero film plus cutdowns for social, recruitment and the waiting room. Raw footage stays with us, access limited to the people you name.
Which brand film do you need?
Four formats, and most systems buy two of them.
This page
Health system anthem
Who you are, in one film
- Length
- 2 to 3 min
- Runs on
- Homepage, campaigns, board and community
- Cost
- $8,500–$18,000
Service line brand film
One department, its own story
- Length
- 90 sec to 2 min
- Runs on
- Service line pages, referrals, social
- Cost
- $6,000–$12,500
Documentary or long form
Patients, clinicians and outcomes over time
- Length
- 15 to 30 min
- Runs on
- Community relations, foundations, screenings
- Cost
- $12,500–$25,000
Device or biotech brand film
The company behind the product
- Length
- 2 to 3 min
- Runs on
- Congress, sales, investor decks
- Cost
- $6,000–$12,500
Most systems start with the anthem and cut service line versions from the same footage, which is why we cover departments individually even when the brief is one film. Ranges follow our pricing page.
What healthcare brand video production means here
Healthcare brand video production is the filming of a hospital, clinic, provider network or medical company so that patients, referring physicians, staff and the community understand what it stands for. It covers system anthems, service line brand films, documentary and long-form work, and company films for device and biotech businesses.
A healthcare brand film is not a commercial with scrubs in it. It is filmed in working clinical space, under your consent process, with real clinicians rather than actors, which is exactly why it is credible and exactly why the paperwork has to be settled first. We interview rather than script, so what comes out sounds like the organisation instead of a press release.
1Who is it for?
Health systems and hospitals, provider networks and medical groups, specialty and ambulatory clinics, medical device and biotech companies, and healthcare foundations.
2What do you get?
One finished brand film plus two or three cutdowns, with raw footage archived and access limited to the people you name.
3How long does it take?
About four weeks from filming to the final cut. Filming is one day for a single site and two to three for a multi-site system.
Every healthcare brand film we make
Six formats, and most systems buy two of them.
What healthcare brand videos cost
Real ranges rather than a call for a quote. Site count and shoot days are what move the price, not the length of the film.
| Package | Typical range | What it covers |
|---|---|---|
| Single-site brand film | $6,000–$12,500 | One clinic or building, one crew, one day |
| Health system anthem | $8,500–$18,000 | Two to three sites, anthem plus departmental clips |
| Service line brand film | $6,000–$12,500 | One department, cut from its own shoot day |
| Documentary or long form | $12,500–$25,000 | Multi-day filming, 15 to 30 minutes finished |
| Multi-site enterprise campaign | $25,000+ | Priced on location count and campaign scope |
| Social cutdown suite | $2,000–$4,000 | Ten or more assets re-cut from the same footage |
Building your own scope? Pre-production runs $1,000 to $1,500, a shoot day $6,000 to $8,000, and editing $2,000 to $4,000 per finished film. Cutdowns are $750 each. These match our pricing page and budget estimator.
Why health systems hand us the brand film
We sign your BAA
Where a Business Associate Agreement is required, we sign yours. We have already done it with a health system.
200+ films for Kaiser
We have made 200+ videos for Kaiser Permanente since 2019, including brand, recruitment, facility and training work.
We clear PHI on the day
Charts, screens and identifiable patients come out of frame before we roll, rather than being blurred in post where something always slips through.
We interview, we do not script
Clinicians sound like clinicians. A scripted doctor reads as marketing, and referring physicians notice first.
One shoot, many cuts
The anthem, the service line versions, the recruitment cut and the social clips come out of the same days.
One crew, four weeks
About four weeks from filming to the final cut, with the review round built into the schedule.
Healthcare pages brand teams use
The rest of the healthcare cluster, and the service pages behind this work.
Healthcare video production
The full service page: formats, process and pricing.
Facility tours
The walkthrough that runs beside the brand film.
Patient testimonial videos
The outcome stories the anthem points to.
Medical device videos
Device, MedTech and biotech product films.
Healthcare video cost
Every healthcare format with its real range.
Healthcare industry page
Health systems, clinics and device brands.
Where we film
Irvine Los Angeles San Diego San Jose San Francisco New York and nationwide for multi-site systems. Back to all industries.
What clients say about working with us
Kaiser Permanente, Optum, Abbott, Fisher and Paykel Healthcare and Desert Oasis Healthcare have hired us for brand, documentary and campaign films across California.
They impressed us with prompt responses, ensuring we met all filming objectives without missing a beat. The quality fully met my expectations.
7 Hills Productions went above and beyond in terms of quality, professionalism, responsiveness, and timeliness. They captured our vision perfectly.
They did an amazing job providing a great product. Very easy to work with, we decided to keep working with them for a year-long campaign.
Healthcare brand video FAQs
What is a healthcare brand video?
A film about the organisation rather than a single service. It tells patients, referring physicians, staff and the community what you stand for, filmed in your real clinical spaces with your own clinicians.
How is it different from a commercial?
A commercial sells one thing to one audience for a set flight. A brand film carries the organisation for two to three years and gets re-cut for recruitment, service lines and social rather than being replaced.
How do you handle patient privacy?
We sign your BAA where one is required, film only under your own consent and release process, and clear charts, screens and identifiable patients from frame on the day rather than blurring them afterwards.
Do you use actors or real staff?
Real staff and real patients, filmed under your process. We interview rather than script, because a clinician reading marketing copy is the fastest way to lose a referring physician.
What does a healthcare brand video cost?
A single-site brand film runs $6,000 to $12,500 and a health system anthem $8,500 to $18,000. Documentary work runs $12,500 to $25,000 and multi-site enterprise campaigns are quoted on location count. Our pricing page and budget estimator have the full breakdown.
How long does it take?
About four weeks from filming to the final cut. Filming is one day for a single site and two to three days across a multi-site system.
Can we get cutdowns for social and recruitment?
Yes, and it is the cheapest content you will buy. Cutdowns are $750 each from footage already shot, and a ten-asset social suite runs $2,000 to $4,000.
Where do you film healthcare brand videos?
Across California and nationally. We are based in Irvine and film regularly in Los Angeles, San Diego, San Jose and the Bay Area.
Who owns the footage?
You own the finished films and the licensed footage. We archive the raw material and project files, and access is limited to the people you name.
Start a healthcare brand project
Tell us the organisation, how many sites and roughly when you need it. You get a written scope and a number back, usually the same day.
4.9 on Google5.0 on ClutchShot and edited in houseRaw footage included
Start your brandReply within one business dayGet a quote
Press Escape to close, or watch it on Vimeo.
