Commercial Video Pricing Guide
How Much Does Commercial Video Production Cost?
A practical pricing guide for video ads, social media commercials, YouTube pre roll, CTV spots, ecommerce ads, product commercials, and full campaign video production.
Commercial video production cost depends on the creative concept, script, casting, locations, production days, platform deliverables, editing complexity, usage rights, and the number of ad variations. A strong commercial is not only polished. It must stop attention quickly, communicate the value clearly, and give your media team assets that can perform across platforms.
Trusted by Brands for Commercial Video Production
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The Quick Answer
Professional Commercial Videos Usually Start Around $5,000
A simple social media video ad or product commercial can start around $5,000. A more developed commercial video production project with scripting, casting, studio or location filming, motion graphics, sound design, and multiple platform versions often ranges from $10,000 to $35,000 plus.
National broadcast style campaigns, CTV spots, high end product commercials, and multi asset paid media campaigns can move beyond that range when they require actors, usage rights, stylized sets, advanced art direction, complex lighting, or a larger production crew.
Typical Commercial Video Budget Ranges
$5,000 to $10,000
Simple video ad, product promo, founder led ad, small crew, one location, short edit, and basic platform versions.
$10,000 to $35,000
Scripted commercial, casting, lifestyle scenes, studio or location shoot, motion graphics, sound design, and multiple ad cutdowns.
$35,000 plus
Premium campaign, CTV or broadcast usage, multiple locations, larger crew, actors, art direction, advanced post production, and full campaign delivery.
Pricing Summary
Commercial Video Production Pricing Table
Use these ranges as planning guidance. Final pricing depends on creative scope, production scale, locations, crew, talent, usage rights, and final deliverables.
| Commercial Video Type | Typical Range | Best For |
|---|---|---|
| Simple Social Media Video Ad | $5,000 to $10,000 | Instagram, TikTok, YouTube Shorts, Meta ads, and paid social creative tests. |
| YouTube or Meta Campaign Ad | $8,500 to $20,000 | Hook first ads, 15 second and 30 second versions, retargeting cutdowns, and A/B creative testing. |
| Product Commercial | $10,000 to $35,000 plus | Product launches, ecommerce ads, Amazon videos, Shopify campaigns, and retail media creative. |
| CTV or Broadcast Commercial | $20,000 to $75,000 plus | Streaming ads, TV spots, premium brand campaigns, and television ready deliverables. |
| Full Paid Media Content Campaign | $25,000 to $100,000 plus | Multi platform campaigns with multiple concepts, actors, locations, ad variations, photo assets, and campaign cutdowns. |
The Mechanics of Pricing
What Affects Commercial Video Cost?
Most commercial video quotes are built around creative strategy, scripting, production complexity, talent, locations, post production, ad versions, and platform delivery needs.
Creative Concept and Script
A simple product demo costs less than a scripted commercial with actors, storyboards, art direction, and a direct response structure.
Casting and Talent
Professional actors, voiceover talent, models, influencers, usage rights, and buyouts can significantly affect the budget.
Production Days
One production day can work for a focused ad. Larger campaigns may need multiple shoot days to capture lifestyle scenes, product details, interviews, and platform variations.
Locations and Sets
Studio rental, lifestyle homes, retail spaces, permits, set design, props, and location management can change the total production cost.
Post Production Polish
Editing, sound design, music licensing, color, captions, text overlays, motion graphics, product cleanup, and platform exports all affect pricing.
Deliverables and Ad Variations
A single 30 second commercial costs less than a suite of 30 second, 15 second, 6 second, vertical, square, CTV, and A/B testing versions.
What You Get
What Is Included in Commercial Video Production Pricing?
A commercial video budget usually includes strategy, creative planning, production logistics, filming, editing, finishing, and final ad versions for your media channels.
Creative Strategy
Audience, offer, campaign goal, platform plan, hook, message, CTA, and conversion angle.
Pre Production
Script, storyboard, shot list, casting, locations, production schedule, props, and crew planning.
Production Crew
Director, producer, camera, lighting, sound, art support, makeup, production assistants, and support crew depending on scope.
Editing and Delivery
Edit, pacing, music, captions, sound design, color, text overlays, motion graphics, and platform ready exports.
Cost by Use Case
Commercial Video Pricing by Project Type
Different advertising channels require different creative choices, lengths, aspect ratios, usage rules, and levels of post production.
Social Media Video Ad Cost
Often ranges from $5,000 to $15,000 depending on concept, production setup, edit versions, and ad testing needs.
CTV Commercial Cost
CTV and streaming ads usually require more polish, stricter specs, safe zones, refined sound, and broadcast style finishing.
Product Commercial Cost
Product commercials often require close up product beauty shots, lighting control, lifestyle scenes, feature callouts, and ecommerce versions.
Explainer Commercial Cost
When the offer is complex, a commercial may need animation, product UI, text overlays, or a hybrid live action and motion graphics approach.
Amazon and Ecommerce Ad Cost
Ecommerce ads need fast product clarity, feature demonstrations, scroll stopping visuals, and short edits designed for conversion.
Brand Campaign Commercial Cost
Brand campaign commercials may include larger creative concepts, multiple shoot days, casting, locations, photography, and a full content library.
Budget Scenarios
Sample Commercial Video Packages
Every commercial video is custom quoted, but these examples show how pricing changes based on creative complexity, production scope, and platform deliverables.
The best value usually comes from planning the full campaign before production. One strong shoot can create a 30 second hero ad, 15 second cutdowns, 6 second bumpers, vertical ads, square ads, stills, thumbnails, and retargeting variations.
Lean Video Ad Package
$5,000 to $10,000
Simple concept, one location, small crew, short ad edit, captions, and a few platform exports.
Performance Ad Campaign
$10,000 to $35,000
Creative strategy, script, casting or talent coordination, production day, polished edit, 30 second, 15 second, 6 second, and vertical versions.
Premium CTV or Broadcast Campaign
$35,000 to $100,000 plus
Full campaign concept, multiple shoot days, actors, locations, larger crew, advanced post production, paid media versions, and television ready delivery.
Campaign Efficiency
How to Lower Your Cost Per Commercial Asset
The smartest way to lower cost is not to make the commercial cheaper. It is to plan more usable ad assets from the same production day.
Plan Multiple Hooks
Capture several opening moments so your media team can test different first three second hooks.
Shoot for Every Platform
Plan wide, square, and vertical framing during production instead of trying to force one edit into every channel later.
Build a Paid Media Library
Capture product closeups, lifestyle B roll, customer moments, and alternate CTAs that can be reused across campaigns.
Add Photography
When planned correctly, commercial photography can be captured alongside video for ads, landing pages, thumbnails, and ecommerce use.
Related Services
Plan Your Commercial Video With the Right Strategy
Commercial campaigns often connect with product videos, brand videos, explainer videos, photography, and paid media creative.
Brand Video Cost
Compare commercial pricing with broader brand video storytelling and campaign assets.
Product Video Production
Add product demos, launch videos, ecommerce content, and feature based commercial assets.
Explainer Video Production
Clarify your offer with animation, product UI, text overlays, and conversion focused messaging.
CTV Video Production
Create streaming ready commercial assets for connected TV, YouTube TV, and premium video placements.
Corporate Video Cost
Compare commercial video cost with corporate videos, recruiting content, events, testimonials, and internal communication.
Local Production Value
Commercial Video Pricing in Irvine, Orange County, Los Angeles, and San Diego
Local Southern California productions can often put more budget on screen because less money is spent on airfare, hotels, and long travel days. 7 Hills Productions supports commercial video production in Irvine, Orange County, Los Angeles, San Diego, and across California.
FAQ
Commercial Video Cost FAQs
Clear answers for marketing teams, founders, agencies, and business leaders planning professional commercial video production.
How much does commercial video production cost?
Professional commercial video production usually starts around $5,000 for simple video ads. More developed commercial campaigns with scripting, casting, filming, editing, and multiple platform versions often range from $10,000 to $35,000 plus.
Why do commercial video prices vary so much?
Prices vary because a commercial can be a simple founder led ad, a product demo, a social media campaign, a CTV commercial, or a full broadcast style production with actors, locations, art direction, and usage rights.
What is included in a commercial video production quote?
A quote may include creative strategy, scripting, storyboarding, casting, location planning, crew, equipment, production, editing, music, sound design, captions, color, motion graphics, and final ad versions.
Can one commercial shoot create ads for TV, YouTube, Instagram, and TikTok?
Yes. With the right planning, one commercial shoot can produce wide, square, and vertical edits for CTV, YouTube, Meta, Instagram, TikTok, landing pages, and retargeting campaigns.
Do actors and usage rights increase commercial video cost?
Yes. Professional actors, voiceover talent, models, influencers, and usage buyouts can increase the budget. Usage rights should be discussed early because paid media, CTV, and broadcast usage may require specific terms.
What should we prepare before requesting a commercial video quote?
Prepare your campaign goal, target audience, offer, desired platforms, timeline, media launch date, examples of ads you like, rough budget range, and a list of final deliverables such as 30 second, 15 second, 6 second, vertical, and CTV versions.
Get a Commercial Video Quote Built Around Your Campaign
Tell us where the ad will run, what you need to sell, and how many versions you need. We will create a practical production plan that gives your campaign more usable assets from every shoot day.
