Porsche commercial
Broadcast, $25,000 to $50,000+A Porsche commercial at broadcast scale. Talent, locations, a director and a crew that fills a call sheet. This is the top of the range and it looks it.
Commercial video cost
A social video ad shot in one day runs $9,000 to $13,500. A multi-spot campaign across two days runs $14,000 to $35,000. A TV or connected TV commercial starts at $25,000.
Every number here is the one we quote. Pre-production $1,000 to $1,500, a shoot day $6,000 to $8,000, editing $2,000 to $4,000 per spot, cutdowns $750. Or build your own estimate in two minutes.
What these budgets actually buy
Four real commercials at four price points, so the ranges below have something behind them.
Luxury massage chair CTV commercial
CTV spot, $25,000 to $50,000+A connected TV commercial for a luxury product. CTV buys the same production standard as broadcast because it sits in the same ad break.
Cookbook YouTube and Facebook ad
Social ad, $9,000 to $13,500One day, one spot, built for YouTube and Facebook. This is where most commercial budgets should start and where most of them perform.
Zion social video ad
Campaign cut, $14,000 to $35,000One of several spots from a two-day campaign shoot. The fourth variant costs the edit, not another production.
What moves the number
Six things change a commercial quote. Nothing else does.
Where it will runA paid social spot and a broadcast commercial are different products. Placement sets the production standard, and the production standard sets almost everything else.-
Talent and usageCasting, day rates and usage licensing by territory and term. Usage is the line that surprises people, because it is priced by where and how long the ad runs.
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Locations and permitsA studio is predictable. Streets, venues and private property mean permits, insurance and a location fee, all before anyone films.
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Crew sizeA social spot runs on a small crew. A broadcast or CTV commercial needs a director, a first AD, a gaffer, grips, sound and an art department.
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How many spots and variantsEditing is $2,000 to $4,000 per finished spot. A two-day campaign shoot producing five spots is five edits, which is what the campaign range covers.
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Music, licensing and deliveryLicensed or composed music, broadcast delivery specs and clearance. Composed music and broadcast trafficking both sit at the top of the range.
Three tiers most commercial budgets land in
Pick the row that matches the brief, then read the full table below.
This page
Social video ad
One day, one spot, paid social
- Length
- 15 to 60 sec
- Runs on
- Meta, YouTube, TikTok, LinkedIn
- Cost
- $9,000–$13,500
Multi-spot campaign
Two days, several spots and variants
- Length
- 15 to 60 sec each
- Runs on
- A quarter of paid creative
- Cost
- $14,000–$35,000
TV or CTV commercial
Broadcast standard, full crew
- Length
- 15 to 60 sec
- Runs on
- Linear TV, connected TV, cinema
- Cost
- $25,000–$50,000+
Customer-led ad cut
A real customer, not talent
- Length
- 15 to 60 sec
- Runs on
- Paid social, performance
- Cost
- $750 each
Before commissioning a produced spot, check what a customer-led cut would do instead. It costs $750 against $9,000 and on paid social it frequently outperforms, because a feed has trained everyone to recognise an advertisement in about a second. Ranges follow our pricing page.
What commercial videos cost in 2026
A commercial video costs $9,000 to $13,500 for a one-day social video ad. A multi-spot campaign shot across two days runs $14,000 to $35,000, and a TV or connected TV commercial made to broadcast standard runs $25,000 to $50,000 or more. Additional social cutdowns are $750 each.
Commercial is the one category where the camera really is a minor line. Talent usage, location permits, music licensing and crew size are what separate a nine thousand dollar spot from a fifty thousand dollar one, and all four are decided by where the ad will run rather than by how it will look. So the first question at scope is always the media plan, not the creative. A spot built for paid social and a spot built for a linear TV break are different products with different obligations attached.
1What is the cheapest commercial?
A one-day social video ad at $9,000, or a customer-led cut at $750 if you already have testimonial footage.
2What is the best value?
A two-day campaign shoot at $14,000 to $35,000 when you need several spots. The second day roughly doubles the creative for well under double the cost.
3How is it billed?
A 40 percent deposit to book the shoot, the balance on delivery. We bill through purchase orders and AP portals where your finance team needs that.
Every commercial format and what it costs
Eight formats, with the range we actually quote.
The full commercial video price guide
These are the numbers we quote from. No call required to see them.
| Package | Typical range | What it covers |
|---|---|---|
| Social video ad, one day | $9,000–$13,500 | One spot plus vertical and square versions |
| Multi-spot campaign, two days | $14,000–$35,000 | Several spots and variants, an edit each |
| TV or CTV commercial | $25,000–$50,000+ | Broadcast standard, full crew, trafficked delivery |
| Talent and usage | Quoted per campaign | Casting, day rates and usage by territory and term |
| Locations and permits | Quoted per shoot | Permits, insurance and location fees |
| Composed music | Quoted per spot | Original score rather than a licensed track |
| Additional shoot day | $6,000–$8,000 | A second location, or more spots |
| Extra social cutdown | $750 each | Length and aspect variants from footage already shot |
Line by line: pre-production $1,000 to $1,500, a shoot day $6,000 to $8,000, editing $2,000 to $4,000 per finished film, cutdowns $750 each. These match our pricing page and budget estimator.
How to spend less without filming less
Check the customer-led cut first
A real customer cut from existing footage is $750. On paid social it often beats a produced spot, because feeds have taught everyone to skip an advertisement on sight.
Shoot the campaign, not the spot
Two days producing five spots costs far less than five separate one-day shoots, and gives you variants to actually test.
Scope usage honestly
Talent usage is priced by territory and term. Buying two years of national when you will run six weeks of paid social is money set on fire.
Licensed music, not composed
A well-chosen licensed track costs a fraction of an original score and the audience cannot tell. Compose only when the spot is built around the music.
Studio over street
Permits, insurance and location fees add up quickly. A controlled space is cheaper, faster and reshootable.
Plan every length up front
Six, fifteen, thirty and sixty second versions are $750 each when the coverage exists, and a reshoot when it does not.
Where commercial video sits
The service pages behind these numbers, and the wider pricing guides.
Commercial video production
The full service page: formats, process and pricing.
Testimonial video ads
Customer-led creative at $750 a cut.
Product videos
The product doing the selling.
Animated videos
Ads with no crew, location or talent.
Brand videos
The longer film the spots sit under.
Video production pricing
Every line item, published.
Where we film
Irvine Los Angeles San Diego San Jose San Francisco New York and nationwide for multi-site systems. Back to all industries.
What clients say about working with us
Porsche, Google, Databricks and Zion have all had commercial and paid video made at these ranges.
They impressed us with prompt responses, ensuring we met all filming objectives without missing a beat. The quality fully met my expectations.
7 Hills Productions went above and beyond in terms of quality, professionalism, responsiveness, and timeliness. They captured our vision perfectly.
They did an amazing job providing a great product. Very easy to work with, we decided to keep working with them for a year-long campaign.
Commercial video pricing FAQs
How much does a commercial video cost?
A one-day social video ad runs $9,000 to $13,500. A multi-spot campaign across two days runs $14,000 to $35,000. A TV or connected TV commercial made to broadcast standard runs $25,000 to $50,000 or more.
Why is a TV commercial so much more expensive?
Crew size, talent usage, locations and delivery. A broadcast spot needs a director, a full crew and an art department, and the usage licence is priced by territory and term. The camera is a small part of it.
What is talent usage and why does it cost extra?
Performers are licensed for where and how long the ad runs. A six-week paid social campaign costs a fraction of two years national, so scope the media plan before casting.
Is a produced spot better than a customer testimonial ad?
Not on paid social, often. A customer-led cut costs $750 against $9,000 and does not read as an advertisement, which is most of why it performs.
Can you deliver in every aspect ratio?
Yes, and we frame for it on the day. Vertical, square and horizontal versions plus length variants are $750 each once the coverage exists.
What is included in a shoot day?
Crew, camera, lighting and audio for a working day on location. Pre-production is quoted separately at $1,000 to $1,500 and editing at $2,000 to $4,000 per finished film.
How does billing work?
A 40 percent deposit books the shoot date and the balance is due on delivery. We bill through purchase orders and AP portals where your finance team requires it.
How many revisions are included?
One consolidated review round on the cut. Extra rounds are quoted at the time so a long approval chain never turns into a surprise invoice.
Do you charge for travel?
Not within Southern California. We are based in Irvine and film across Los Angeles, San Diego, San Jose and the Bay Area. Travel outside California is quoted at cost.
Can I get a written quote without a call?
Yes. Send the format, the scale and roughly when you need it, and you get a written scope and a number back, usually the same day.
Get a commercial video quote
Tell us where it will run, how many spots and roughly when you need it. You get a written scope and a number back, usually the same day.
4.9 on Google5.0 on ClutchShot and edited in houseRaw footage included
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