Premium video content libraryOne shoot day. 107 finished videos.
A content library turns one well-planned shoot into a year of video: a hero film, cutdowns, social stories and dozens of short answers, in every format your channels need. Here is what one day with five emergency physicians at Kaiser Permanente San Diego Emergency Medicine produced, with about 30 minutes of each physician's time.
- 1Shoot day, one location
- 107Finished videos
- 3Formats: 16:9, 9:16, 1:1
Watch the samples
Sample videos from the day
Three social stories in three formats, the short cuts of the hero film, and the five physicians behind 48 interview answers.
Social stories
Three stories, three formats each
Short edits that combine several physicians around one idea. Switch between wide, vertical and square in the player.
What Physician-Led Means
Physicians making the decisions about patient care, with no finance administrator and no prior authorization red tape.
Who Has Your Back?
Physicians answer one question: who has your back? Partners, chiefs, nurses and an entire organization.
Why Physicians Stay
A montage of physicians on why they stay: the work, the benefits, the city and the people.
Cutdowns
The hero film, shorter
The 4:05 film plays at the top of this page. These are its 60-second and 30-second versions.
60-Second Cut
The one-minute version of the program film, for social ads, email and events.
30-Second Cut
The 30-second version, built for paid social and pre-roll.
Interview answers
Pick a physician
Tap a face to watch one of their answers. Every answer is in the full library below.
In short
What is a video content library?
A video content library is a set of short, standalone videos produced from one planned shoot, each built around a single question or story and delivered in every format a brand publishes in. Instead of one film that is watched once, the team gets months of ready-to-post video from a single production day.
On this project, one day with five emergency physicians at Kaiser Permanente San Diego Emergency Medicine, about 30 minutes each on camera, produced 107 finished videos: a 4:05 hero film, a 60-second and a 30-second cut, nine social cuts and 48 interview answers in wide and vertical.
- Shoot
- 1 day, 1 location
- Time per person
- About 30 minutes
- Finished videos
- 107
- Standalone answers
- 48
- Formats
- 16:9, 9:16, 1:1
- Shelf life
- 12 to 24 months
| A single brand film | A content library | |
|---|---|---|
| What you get | One 2 to 4 minute video | A hero film plus dozens of standalone clips (107 on this project) |
| Formats | Usually 16:9 only | 16:9, 9:16 and 1:1, framed at the shoot |
| Time from your people | Depends on the script | About 30 minutes each, in fixed slots |
| How it gets used | Home page, About page, events | Careers site, social, email, recruiting, sales, onboarding |
| How long it keeps working | Watched once by most visitors | A new post every week for a year or more |
The numbers
What one content day is worth
Real figures from the project on this page. The point is not volume for its own sake. It is getting the most out of the hardest thing to book: time with the people your audience wants to hear from.
What the day produced
Everything in the library, from one shoot
A content library is planned backwards from where the videos will be used. Every piece below came from the same five interviews.
- 1Hero film (4:05)The program story for the careers site, recruiting events and presentations.
- 2CutdownsA 60-second and a 30-second version for paid social, email and pre-roll.
- 9Social storiesThree short stories, each in wide, vertical and square.
- 47Wide answersStandalone 16:9 clips for the website, YouTube and presentations.
- 48Vertical answers9:16 cuts for Reels, TikTok, Shorts and LinkedIn on mobile.
Where a library like this gets used
- Careers and recruiting pages
- LinkedIn and Instagram
- YouTube and Shorts
- Recruiter and candidate emails
- Conference and career-fair screens
- Interview day presentations
- Onboarding
- Paid social
How we fit it into one day
Built around busy people's schedules
Emergency physicians do not have hours to spare, and neither do most executives. A content day only works if the time on camera is short, planned and never wasted.
- 01Plan the questions first
We map the library before the shoot: the topics, the questions for each person and every format the videos need to come out in.
- 02Book fixed 30-minute slots
Each person gets one slot and the questions ahead of time. The set stays lit between interviews, so the next person sits down and starts.
- 03Film for every format at once
Framing is set so each answer can be delivered wide, vertical and square without reshooting or awkward crops.
- 04Edit one answer per clip
Every clip is a single complete thought with captions and lower thirds, so it works on its own in any channel.
- 05Deliver a library, not a folder
Clips arrive titled and grouped by topic and format, ready for a social calendar, a careers page and a recruiter's inbox.
The proof
Physician recruitment for Kaiser Permanente San Diego Emergency Medicine
Southern California Permanente Medical Group (SCPMG), the physician group of Kaiser Permanente in Southern California, needed to recruit emergency physicians to San Diego. 7 Hills Productions has filmed physician recruitment for SCPMG since 2020, and for this project we planned a content day around five San Diego emergency physicians: the department chief, the residency program director and three physicians at different stages of their careers.
Each physician sat for about 30 minutes. The questions covered what candidates actually ask: what physician-led really means, how the integrated system changes a shift, what onboarding looks like, who has your back on a hard case and why people stay. Because emergency physicians work around the clock, every slot was fixed in advance and the set stayed ready between interviews.
From those interviews we delivered a recruitment film, a 60-second and a 30-second cut, three social stories in three formats, and 48 standalone answers in wide and vertical. Recruiters can send a candidate the one clip that answers their question, and the marketing team has more than a year of posts without repeating a video.
The full library
All 48 interview answers
Every standalone answer from the day, grouped by topic. Search by name or subject, or pick a topic. Each clip also comes in a vertical cut: use the Wide / Vertical switch in the player.
Showing all 48 answers
Topic 1
Physician-led and partner-owned
What it means when physicians run the group: no prior authorizations, no financial pressure on medical decisions, and an equal vote for every partner.
Physician-Led EMR Training
Sarah Hsu, DO, Kaiser Permanente San Diego Emergency Medicine
A Real Voice in How Care Is Delivered
Sarah Hsu, DO, Kaiser Permanente San Diego Emergency Medicine
No Business Pressure on Decisions
Sarah Hsu, DO, Kaiser Permanente San Diego Emergency Medicine
A Voice in How Our ED Is Run
Chelsea Tafoya, MD, Kaiser Permanente San Diego Emergency Medicine
Physician-Run Means Better Care
Chelsea Tafoya, MD, Kaiser Permanente San Diego Emergency Medicine
Good for Patients Is Good for Business
Chelsea Tafoya, MD, Kaiser Permanente San Diego Emergency Medicine
Physician-Led Means the Right Care
Matthew Silver, MD, Kaiser Permanente San Diego Emergency Medicine
No Prior Authorization
Jeff Lapoint, DO, Kaiser Permanente San Diego Emergency Medicine
No Financial Pressure on Medical Decisions
Jeff Lapoint, DO, Kaiser Permanente San Diego Emergency Medicine
Why Physician-Led Operations Matter
Adam Schwartz, MD, Kaiser Permanente San Diego Emergency Medicine
The Opposite of a Private Equity Group
Adam Schwartz, MD, Kaiser Permanente San Diego Emergency Medicine
Physicians at the Table
Adam Schwartz, MD, Kaiser Permanente San Diego Emergency Medicine
Practicing Medicine Without Financial Oversight
Adam Schwartz, MD, Kaiser Permanente San Diego Emergency Medicine
Partnership: We're All Equal
Adam Schwartz, MD, Kaiser Permanente San Diego Emergency Medicine
Topic 2
Integrated care in the emergency department
Specialists a phone call away, toxicology at the bedside and follow-up care that actually happens. The day-to-day advantages of an integrated system, told by the people who use it.
The Integrated Care Aha Moment
Sarah Hsu, DO, Kaiser Permanente San Diego Emergency Medicine
Access to Specialists
Sarah Hsu, DO, Kaiser Permanente San Diego Emergency Medicine
Consultants Who Pick Up the Phone
Matthew Silver, MD, Kaiser Permanente San Diego Emergency Medicine
Autonomy for My Patients
Jeff Lapoint, DO, Kaiser Permanente San Diego Emergency Medicine
Specialists in Emergency Medicine
Jeff Lapoint, DO, Kaiser Permanente San Diego Emergency Medicine
Medical Toxicology vs. Poison Control
Jeff Lapoint, DO, Kaiser Permanente San Diego Emergency Medicine
Vertical only
Topic 3
The team behind every shift
Hard cases, difficult airways and the nurses, techs and colleagues who show up for them. Stories, not slogans.
A Challenging Shift and the Team Behind It
Sarah Hsu, DO, Kaiser Permanente San Diego Emergency Medicine
Nurses and Techs Make the Difference
Sarah Hsu, DO, Kaiser Permanente San Diego Emergency Medicine
My Most Difficult Shift
Chelsea Tafoya, MD, Kaiser Permanente San Diego Emergency Medicine
It's the People
Chelsea Tafoya, MD, Kaiser Permanente San Diego Emergency Medicine
EM Is a Team Sport
Matthew Silver, MD, Kaiser Permanente San Diego Emergency Medicine
Never Single Coverage
Jeff Lapoint, DO, Kaiser Permanente San Diego Emergency Medicine
The Team I Can't Work Without
Jeff Lapoint, DO, Kaiser Permanente San Diego Emergency Medicine
Integrated Ancillary Staff
Adam Schwartz, MD, Kaiser Permanente San Diego Emergency Medicine
Topic 4
Interviewing, onboarding and support
What a new physician can expect, from the first interview to the first shift and the partner meetings after.
Invested in Me as a Person
Sarah Hsu, DO, Kaiser Permanente San Diego Emergency Medicine
Onboarding Out of Residency
Sarah Hsu, DO, Kaiser Permanente San Diego Emergency Medicine
I Knew It Was Different From the Interview
Chelsea Tafoya, MD, Kaiser Permanente San Diego Emergency Medicine
The Onboarding Experience
Chelsea Tafoya, MD, Kaiser Permanente San Diego Emergency Medicine
From the Bronx to San Diego
Matthew Silver, MD, Kaiser Permanente San Diego Emergency Medicine
Collegiality and Support From Day One
Matthew Silver, MD, Kaiser Permanente San Diego Emergency Medicine
Hiring for the Long Run
Jeff Lapoint, DO, Kaiser Permanente San Diego Emergency Medicine
Physicians Decide How Care Is Delivered
Adam Schwartz, MD, Kaiser Permanente San Diego Emergency Medicine
Topic 5
Careers and why physicians stay
Residency programs, teaching, balance and low attrition. The answers a recruiter wants a candidate to hear from a peer.
Why I Stayed
Sarah Hsu, DO, Kaiser Permanente San Diego Emergency Medicine
Longevity, Balance and Humanity
Chelsea Tafoya, MD, Kaiser Permanente San Diego Emergency Medicine
Why I Stay: The Best Job
Chelsea Tafoya, MD, Kaiser Permanente San Diego Emergency Medicine
Valued and Respected
Chelsea Tafoya, MD, Kaiser Permanente San Diego Emergency Medicine
A Sustainable Career in Emergency Medicine
Matthew Silver, MD, Kaiser Permanente San Diego Emergency Medicine
Teaching the Next Generation
Matthew Silver, MD, Kaiser Permanente San Diego Emergency Medicine
Supported as a Whole Person
Matthew Silver, MD, Kaiser Permanente San Diego Emergency Medicine
Why I Stay: Building Programs
Matthew Silver, MD, Kaiser Permanente San Diego Emergency Medicine
A Career, Not a Job
Jeff Lapoint, DO, Kaiser Permanente San Diego Emergency Medicine
Building a Residency and a Tox Service
Jeff Lapoint, DO, Kaiser Permanente San Diego Emergency Medicine
Low Attrition
Adam Schwartz, MD, Kaiser Permanente San Diego Emergency Medicine
No videos match that search.
Everyone we filmed
All five physicians
Select a name to see that physician's answers.
Questions about content libraries
What is the difference between a brand film and a content library?
A brand film is one polished story, usually two to four minutes, made for a home page or an event. A content library uses the same shoot to produce many short, standalone videos in several formats, so a team can post, send and present new video every week. Many libraries include a hero film as well, as this one does.
What is a video content library?
A video content library is a set of short, standalone videos produced from one shoot, each built around a single question or story. Instead of one company film that gets watched once, a brand gets dozens of clips in every format it needs, ready to post, send and present for a year or more.
How many videos can you produce from one shoot day?
It depends on how many people are on camera and how well the questions are planned. On the project shown here, one shoot day with five physicians produced 107 finished videos: a hero film, a 60-second and a 30-second cut, three social stories in three formats, and 48 standalone interview answers in wide and vertical versions.
How much time do your people need to give?
Usually about 30 minutes each on camera. We send the questions ahead, book each person into a fixed slot, and keep the set lit and ready between them, so no one waits and no one is pulled away from their work for longer than planned. That matters most with people whose time is hard to get, like physicians, executives and sales leaders.
How long does a content library stay useful?
Built well, 12 to 24 months. We plan evergreen questions about culture, expertise and why people choose the organization, and keep dates, seasons and short-lived references out of the answers. With 48 answers, three social stories and two cutdowns, that is more than one new video a week for a full year before anything repeats.
What formats do you deliver?
Wide 16:9 for websites, presentations and YouTube; vertical 9:16 for Instagram Reels, TikTok, YouTube Shorts and LinkedIn on mobile; and square 1:1 for feeds. We frame for every format at the shoot, which costs far less than reframing later.
Which teams use video content libraries?
Recruiting teams use them to answer candidate questions, marketing teams to fill social calendars, sales teams to send short answers to prospects, and leadership teams for thought leadership on LinkedIn. We have built them for healthcare systems, financial firms, technology companies and event organizers.
Can you build a content library for us?
Yes. 7 Hills Productions plans and films content library days for healthcare systems, recruiting teams, financial firms, technology companies and brands across the US. Tell us who should be on camera and where the videos will live, and we will come back with a question plan, a shoot schedule and a price range.
Turn one day into a year of video
Tell us who should be on camera and where the videos will live. You get a question plan, a shoot schedule and a price range back.
