Fisher and Paykel Healthcare product launch
Product launchA full product launch film for a global respiratory device maker. Product, clinical context and the people behind it, in one programme.
Medical device videos
Films that show a device working, animations built from your own CAD files, and surgeons saying on camera why they switched. Every script goes through your regulatory and legal review before a camera is switched on.
Filmed for Fisher and Paykel Healthcare, Carevature, Surgtime and SinuSave. We sign your NDA before we see anything. Or build your own estimate in two minutes.
Device work we have shipped
Films made for device and MedTech companies, and for the health systems that buy from them.
Carevature surgical robotics film
Surgical roboticsSpinal robotics filmed for a funding round. The same cut works for clinical adoption and for investors, which is why we shoot both in one day.
Surgtime MedTech brand film
Device brand filmA MedTech brand film built around the product and the clinicians who use it. This is the format most device companies start with.
SinuSave device explainer
Product explainerA device explainer that answers what it is, who it is for and why it beats the legacy tool, in under four minutes.
How a device film runs
Six steps from scope to delivery, and about four weeks from filming to the final cut.
Scope and approvalsWe agree the claim set, the audience and who signs off, including regulatory, legal and clinical. Nothing gets scripted before that list exists.-
NDA and paperworkWe sign your NDA before we see a prototype. Where a facility needs vendor credentialing or a site agreement, we complete it in advance.
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Location and setupA simulated OR, a bioskills lab, your engineering floor or a clinical site. We scout it, light it and plan sterile-field access before the day.
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FilmingOne crew, one day for most devices. Macro work on the hardware, the procedure in sequence, and the surgeon interview in the same visit.
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Animation and editCAD files become the mechanism of action animation. You review a cut, your regulatory team reviews the claims, and we hold the changes in one round.
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Deliver and protectFinal files in the formats your congress, sales portal and website need. Raw footage and project files stay with us, access limited to the people you name.
Which device film do you need?
Four formats, and most launches buy two of them.
This page
B2B product explainer
What the device does and why it matters
- Length
- 1 to 2 min
- Runs on
- Website, sales decks, email
- Cost
- $6,000–$12,500
3D mechanism of action
Animation built from your CAD files
- Length
- 60 to 90 sec
- Runs on
- Congress, sales, reviewed web pages
- Cost
- $8,000–$25,000
KOL or surgeon interview
A respected surgeon on the record
- Length
- 2 to 4 min
- Runs on
- Sales calls, congress booths, LinkedIn
- Cost
- $6,000–$12,500
Clinical IFU or training
Step-by-step instructions for use
- Length
- 3 to 8 min each
- Runs on
- Hospital onboarding and in-service
- Cost
- $8,000–$18,000
Most launches start with the explainer and add the animation once the claim set is locked. If you already know you need both, say so at scope and we shoot and animate against one approved script rather than two. Ranges follow our pricing page.
What medical device video production means here
Medical device video production is the filming and animation of a regulated product so that surgeons, hospital buyers and investors can see how it works and why it is better. It covers live-action demonstrations, 3D mechanism of action animation built from CAD, clinical instructions for use, and interviews with the clinicians who use the device.
The engineering is not the hard part. The approval chain is. A device film has to carry claims your regulatory team will defend, so we lock the claim set before scripting, run one review round rather than five, and keep every version traceable. That is why our device projects land in about four weeks instead of four months.
1Who is it for?
Medical device and MedTech manufacturers, surgical robotics companies, diagnostics and biotech firms, and the health systems and distributors that sell their products.
2What do you get?
One finished film plus two or three cutdowns, in the formats your congress, sales portal and website need, with raw footage archived and access limited to the people you name.
3How long does it take?
About four weeks from filming to the final cut, assuming one consolidated review round from your regulatory and legal teams.
Every device film we make
Six formats, and most launches buy two of them.
What medical device videos cost
Real ranges rather than a call for a quote. Every number assumes one crew and one finished film per device.
| Package | Typical range | What it covers |
|---|---|---|
| B2B product explainer | $6,000–$12,500 | One device, filmed at your facility or a simulated OR |
| 3D mechanism of action | $8,000–$25,000 | Built from your CAD files, animated inside anatomy |
| Clinical IFU or training series | $8,000–$18,000 | Three to six modules from one shoot day |
| KOL or surgeon interview | $6,000–$12,500 | One clinician, filmed on location, cutdowns included |
| Trade show booth loop | $3,500–$8,000 | Silent, text-led cut, often from footage you already own |
| Full launch suite | $18,000–$25,000 | Hero film, MOA animation, KOL interview and social cutdowns |
Building your own scope? Pre-production runs $1,000 to $1,500, a shoot day $6,000 to $8,000, and editing $2,000 to $4,000 per finished film. 3D animation is quoted separately because it scales with the mechanism. Cutdowns are $750 each. These match our pricing page and budget estimator. For device companies in the Bay Area, the San Francisco and Bay Area page covers cleanroom and lab access in South San Francisco and Oyster Point.
Why device companies trust us
We sign your NDA first
Stealth products, pending clearance and pre-launch hardware are routine here. The NDA is signed before we see a prototype or a CAD file.
We work from your CAD
Your engineering files drive the animation, so the mechanism is mechanically and anatomically right rather than an artist impression.
Regulatory is in the schedule
Claim set agreed before scripting, one consolidated review round, and every version traceable. No claim reaches a cut that legal has not seen.
We film in clinical spaces
Simulated ORs, bioskills and cadaver labs, engineering floors and live facilities. We plan sterile-field access and credentialing before the day.
Surgeons talk to us
We interview rather than script, so a KOL sounds like a clinician giving an opinion instead of reading your marketing copy.
One crew, four weeks
Most devices need one crew and one day. About four weeks from filming to the final cut, with the review round built in.
Healthcare pages device teams use
The rest of the healthcare cluster, and the service pages behind this work.
Healthcare video production
The full service page: formats, process and pricing.
Healthcare brand videos
The company film that sits above the product line.
Patient testimonial videos
The outcome story that proves the device works.
Healthcare video cost
Every healthcare format with its real range.
Product videos
The wider product film service, beyond healthcare.
Animated videos
3D and 2D animation, including mechanism of action.
Where we film
Irvine Los Angeles San Diego San Jose San Francisco New York and nationwide for multi-site systems. Back to all industries.
What clients say about working with us
Fisher and Paykel Healthcare, Carevature, Surgtime and SinuSave have hired us for device, robotics and product films, and Kaiser Permanente, Abbott, Optum and Desert Oasis Healthcare for the health system work around them.
They impressed us with prompt responses, ensuring we met all filming objectives without missing a beat. The quality fully met my expectations.
7 Hills Productions went above and beyond in terms of quality, professionalism, responsiveness, and timeliness. They captured our vision perfectly.
They did an amazing job providing a great product. Very easy to work with, we decided to keep working with them for a year-long campaign.
Medical device video FAQs
Do you sign NDAs for unreleased devices?
Yes, before we see anything. Stealth products, devices pending FDA clearance and pre-launch hardware are routine for us, and the NDA is part of onboarding rather than something we negotiate later.
Can you animate from our CAD files?
Yes, and it is the fastest route. Working from your engineering files keeps the mechanism mechanically and anatomically accurate and usually cuts a week out of pre-production.
How do you handle regulatory review?
We agree the claim set with your regulatory and legal teams before scripting, then run one consolidated review round on the script, the storyboard and the cut. No claim reaches a finished film that your team has not approved.
Can you film in a simulated OR or cadaver lab?
Yes. We have lit and filmed in bioskills labs, cadaver labs and simulated operating rooms, and we plan sterile-field access, credentialing and site agreements before the shoot day.
What does a medical device video cost?
Most device films land between $6,000 and $25,000. A product explainer runs $6,000 to $12,500, a 3D mechanism of action animation $8,000 to $25,000, and a full launch suite $18,000 to $25,000. Our pricing page and budget estimator have the full breakdown.
How long does it take?
About four weeks from filming to the final cut. The variable is your review round, not our edit, which is why we agree the approval chain at scope.
Do you film the surgeon interview on the same day?
Usually yes. One crew, one day covers the macro hardware work, the procedure in sequence and the KOL interview, which is what keeps a device film at one shoot day rather than three.
Where do you film medical device work?
Across California and nationally. We are based in Irvine and film regularly in Los Angeles, San Diego, San Jose and the Bay Area, and we travel for congress and clinical sites.
Who owns the footage?
You own the finished films and the licensed footage. We archive the raw material and project files, and access is limited to the people you name.
Start a device video project
Tell us the device, where it can be filmed and roughly when you need it. You get a written scope and a number back, usually the same day.
4.9 on Google5.0 on ClutchShot and edited in houseRaw footage included
Start your deviceReply within one business dayGet a quote
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