Rice cooker lifestyle product video
Lifestyle, $10,000 to $25,000A styled lifestyle shoot with a set, talent and props. This is where the top of the range goes, and it is set dressing rather than camera time.
Product video cost
A single product filmed in studio runs $6,000 to $10,000. A styled lifestyle shoot with a set and talent runs $10,000 to $25,000, and a product line batched across one day starts at $6,000 a day.
Every number here is the one we quote. Pre-production $1,000 to $1,500, a shoot day $6,000 to $8,000, editing $2,000 to $4,000 per film, cutdowns $750. Or build your own estimate in two minutes.
What these budgets actually buy
Four real product projects at four price points, so the ranges below have something behind them.
Herbal supplement e-commerce product video
Studio, $6,000 to $10,000A clean studio product film at the entry price. Forty-five seconds, no talent, no location, and it is the format most e-commerce teams should start with.
Pedicure spa chair product video
Batch day, from $6,000 a dayOne of several products filmed on a single day. The second product on a paid-for day costs the edit and almost nothing else.
Fisher & Paykel medical device launch film
Launch film, $9,000 to $35,000A full launch programme for a medical device. Launch films sit at the top because they carry a category, not a SKU.
What moves the number
Six things change a product video quote. Nothing else does.
Studio or lifestyleA clean studio film needs a table, lights and the product. A lifestyle film needs a location, a set, talent and props, and that is most of the price difference.-
How many productsA second product on a day already paid for costs the edit and almost nothing else. Batching a line is the single largest saving here.
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Talent and handsHand models, on-camera talent and wardrobe add cost and a release for every person. A product that demonstrates itself needs none of it.
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Set, props and stylingBackdrops, surfaces, props and food styling are bought or hired per shoot. This line moves a studio budget more than the crew does.
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Motion graphics and animationExploded views, feature callouts and spec overlays are quoted per film because they scale with complexity rather than runtime.
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Aspect ratios and cutdownsVertical, square and 15-second cuts are $750 each from footage already shot. Framing for them has to happen on the day.
Three tiers most product budgets land in
Pick the row that matches the brief, then read the full table below.
This page
Studio product film
Clean, on white or a simple set
- Length
- 15 to 60 sec
- Runs on
- Product pages, marketplaces, ads
- Cost
- $6,000–$10,000
Lifestyle shoot
Location, talent and styling
- Length
- 15 to 60 sec
- Runs on
- Paid social, brand campaigns
- Cost
- $10,000–$25,000
Product line batch
Several SKUs in one day
- Length
- 15 to 60 sec each
- Runs on
- A whole catalogue refresh
- Cost
- From $6,000 a day
Launch film
The category, not the SKU
- Length
- 1 to 3 min
- Runs on
- Launches, trade shows, investors
- Cost
- $9,000–$35,000
If you sell more than three products, do not buy a single product video. Book a batch day and film the line, because the second and third SKU cost the edit rather than another shoot. Run your own numbers in the budget estimator.
What product videos cost in 2026
A product video costs $6,000 to $10,000 for a single product filmed in studio. A styled lifestyle shoot with a location, talent and props runs $10,000 to $25,000. Batching a product line starts at $6,000 a day, and a full launch film runs $9,000 to $35,000.
The price of a product film is decided almost entirely before anyone picks up a camera. A product on a clean surface needs lights and a lens. The same product in a kitchen, in someone hands, with a styled breakfast behind it, needs a location, a stylist, talent, props and a release, and that is where the extra fifteen thousand dollars goes. Neither is better. They sell in different places, and the honest question at scope is which placement you are actually buying for.
1What is the cheapest product video?
A single product filmed in studio at $6,000. Forty-five to sixty seconds, no talent, no location, and it is what most e-commerce product pages need.
2What is the best value?
A batch day from $6,000 a day. Several SKUs on one setup means the second and third product cost the edit rather than another shoot.
3How is it billed?
A 40 percent deposit to book the shoot, the balance on delivery. We bill through purchase orders and AP portals where your finance team needs that.
Every product format and what it costs
Eight formats, with the range we actually quote.
The full product video price guide
These are the numbers we quote from. No call required to see them.
| Package | Typical range | What it covers |
|---|---|---|
| One product, studio shoot | $6,000–$10,000 | Clean studio film, one product, one finished cut |
| Styled lifestyle shoot | $10,000–$25,000 | Location, talent, props and styling |
| Product line batch | From $6,000 a day | Several SKUs on one setup, an edit each |
| Launch film | $9,000–$35,000 | Category-level film for a launch or trade show |
| Motion graphics and animation | Quoted per film | Exploded views, callouts and spec overlays |
| Product stills, same day | $2,500–$6,000 | Photography captured alongside the video |
| Additional shoot day | $6,000–$8,000 | A second location, or more SKUs |
| Vertical and social cuts | $750 each | Short cuts from footage already shot |
Line by line: pre-production $1,000 to $1,500, a shoot day $6,000 to $8,000, editing $2,000 to $4,000 per finished film, cutdowns $750 each. These match our pricing page and budget estimator.
How to spend less without filming less
Batch the line
A second SKU on a paid-for day costs the edit and almost nothing else. Filming eight products one at a time is the most expensive way to do it.
Ask whether you need lifestyle
Lifestyle costs two to three times studio and belongs on paid social. A product page rarely needs it, and the money is better spent on more SKUs.
Shoot stills on the same day
Photography alongside the video is $2,500 to $6,000 rather than a separate booking with a separate setup of the same products.
Frame for vertical on the day
Vertical cuts are $750 when the coverage exists and a reshoot when it does not. Say which platforms at scope.
Skip talent where the product demonstrates itself
Hands, wardrobe and releases add real cost. Plenty of products are more convincing without a person in frame at all.
Reuse the set
If several products share a look, film them in one build. Striking and rebuilding a set is time you are paying for.
Where product video sits
The service pages behind these numbers, and the wider pricing guides.
Product videos
The full service page: formats, process and pricing.
Ecommerce and retail video
Product video built for marketplaces and DTC.
Explainer videos
How it works, step by step.
Medical device videos
Regulated products and 3D animation.
Product photography
Stills captured on the same shoot day.
Video production pricing
Every line item, published.
Where we film
Irvine Los Angeles San Diego San Jose San Francisco New York and nationwide for multi-site systems. Back to all industries.
What clients say about working with us
Fisher and Paykel Healthcare, Whale Spa, Paradise Herbs, Cuckoo Electronics and Nello have all bought product video at these ranges.
They impressed us with prompt responses, ensuring we met all filming objectives without missing a beat. The quality fully met my expectations.
7 Hills Productions went above and beyond in terms of quality, professionalism, responsiveness, and timeliness. They captured our vision perfectly.
They did an amazing job providing a great product. Very easy to work with, we decided to keep working with them for a year-long campaign.
Product video pricing FAQs
How much does a product video cost?
A single product filmed in studio runs $6,000 to $10,000. A styled lifestyle shoot with a location, talent and props runs $10,000 to $25,000. Batching a product line starts at $6,000 a day.
Why is lifestyle so much more expensive than studio?
Location, set, props, styling and talent, none of which the camera work needs. The crew and the day are similar. Everything around them is not.
What is the cheapest way to film a whole catalogue?
A batch day. Several SKUs on one setup means you pay for one shoot day and an edit per product, rather than a shoot day per product.
Can you shoot photography at the same time?
Yes, and it is much cheaper than a separate booking. Stills alongside the video run $2,500 to $6,000 because the products, lighting and set are already there.
Do we need talent or hand models?
Often not. Many products are more convincing without a person in frame, and skipping talent removes wardrobe, casting and a release from the budget.
What is included in a shoot day?
Crew, camera, lighting and audio for a working day on location. Pre-production is quoted separately at $1,000 to $1,500 and editing at $2,000 to $4,000 per finished film.
How does billing work?
A 40 percent deposit books the shoot date and the balance is due on delivery. We bill through purchase orders and AP portals where your finance team requires it.
How many revisions are included?
One consolidated review round on the cut. Extra rounds are quoted at the time so a long approval chain never turns into a surprise invoice.
Do you charge for travel?
Not within Southern California. We are based in Irvine and film across Los Angeles, San Diego, San Jose and the Bay Area. Travel outside California is quoted at cost.
Can I get a written quote without a call?
Yes. Send the format, the scale and roughly when you need it, and you get a written scope and a number back, usually the same day.
Get a product video quote
Tell us how many products, studio or lifestyle, and roughly when you need it. You get a written scope and a number back, usually the same day.
4.9 on Google5.0 on ClutchShot and edited in houseRaw footage included
Start your productReply within one business dayGet a quote
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