Veld client on the company sale
Professional servicesA full transaction told end to end. This is what the format is for: a decision with real stakes, explained by the person who made it.
Video case study production
The longer film that closes enterprise deals: the customer, their situation, what changed and the numbers on screen. A testimonial proves you are liked. A case study proves you work.
Filmed for Veld Mergers, UTrakk, SunValley Solar and Graff. One shoot, one master, and the short cuts your sales team will forward. Or build your own estimate in two minutes.
Case study work we have shipped
Customers walking through a real outcome, filmed where the work happened.
SunValley Solar grower story
IndustrialThe customer on their own site, with the installation behind them. Environment carries half the argument in an industrial case study.
UTrakk customer story
SoftwareThe short end of the range. A software case study can land in under two minutes when the before and after is clean.
Graff client story
ManufacturingFilmed during a working day with no production shutdown. Manufacturing case studies live or die on access, not camera work.
How a case study runs
Six steps from scope to delivery, and about four weeks from filming to the final cut.
Pick the story and the numberWe agree which account to film and which single result the film has to land. A case study without a number is a testimonial with a longer runtime.-
Approvals and releaseYour customer approves the numbers you want on screen and signs a plain-English release, both before the shoot rather than after it.
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Location and accessTheir site, their floor, their operation. We scout it, plan the sound and clear anything sensitive out of frame in advance.
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FilmingOne crew, one day. The customer interview, your own team if they belong in it, and enough b-roll of the work to carry the middle of the film.
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Edit, data and reviewResults go on screen as motion graphics. You review a cut, your customer reviews it, and we hold the changes in one round.
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Deliver and protectThe master, a 60-second sales cut and vertical versions. Raw footage stays with us, access limited to the people you name.
Case study or testimonial?
They are not the same purchase. This is how to tell which one you need.
This page
Video case study
Situation, action, result, with numbers
- Length
- 3 to 5 min
- Runs on
- Enterprise sales, RFPs, board decks
- Cost
- From $12,000
Customer testimonial
One customer, one outcome, no data
- Length
- 1 to 3 min
- Runs on
- Website, email, social proof
- Cost
- $3,500
SaaS customer story
Adoption and ROI, told by the user
- Length
- 1 to 3 min
- Runs on
- Software sales cycles
- Cost
- $3,500–$15,000
Testimonial ad cut
The same footage, cut for paid
- Length
- 15 to 60 sec
- Runs on
- Meta, LinkedIn, YouTube
- Cost
- $750 each
If your sales cycle involves a procurement team, a security review or a committee, you need the case study. If it involves one person deciding they trust you, the testimonial is enough and costs a quarter as much. Ranges follow our pricing page.
What video case study production means here
Video case study production is the filming of a customer walking through a specific engagement: what the situation was, what was done, and what measurably changed. It is longer and more structured than a testimonial, it carries data on screen, and it is built for the part of a sales cycle where somebody has to justify the decision to other people.
The hard part is never the camera. It is getting one number your customer will let you put on screen and defend. We settle that at scope, with your customer in the conversation, because a case study that loses its number in legal review two weeks before launch becomes an expensive testimonial. Everything else, the interview, the site, the graphics, follows from that one agreement.
1Who is it for?
B2B software and enterprise technology, professional services and consultancies, manufacturers and industrial suppliers, agencies, and anyone selling into a committee.
2What do you get?
A three to five minute master, a 60-second sales cut and vertical versions, with results animated on screen and raw footage archived.
3How long does it take?
About four weeks from filming to the final cut. Filming is one day at the customer site.
Every case study format we make
Six formats, and most teams buy two of them.
What video case studies cost
Real ranges rather than a call for a quote. One shoot day at the customer site is the unit everything is built from.
| Package | Typical range | What it covers |
|---|---|---|
| Single case study film | From $12,000 | Customer interviews, their site, results on screen |
| Case study plus sales cuts | $12,000–$18,000 | The master, a 60-second cut and vertical versions |
| Two case studies, one trip | $18,000–$25,000 | Two customers filmed on consecutive days |
| Data and motion graphics | $1,500–$3,500 | Results animated on screen, built from your figures |
| Out-of-state travel day | $6,000–$8,000 | One shoot day, travel and accommodation at cost |
| Extra cutdowns | $750 each | Vertical, square and short cuts from footage already shot |
Building your own scope? Pre-production runs $1,000 to $1,500, a shoot day $6,000 to $8,000, and editing $2,000 to $4,000 per finished film. Cutdowns are $750 each. These match our pricing page and budget estimator.
Why case studies get made badly
The number is agreed first
We settle what goes on screen with your customer at scope. A case study that loses its number in legal review becomes a very expensive testimonial.
We interview, we do not script
A customer reading your copy back reads as an ad. We ask good questions and cut to the answer that carries the argument.
We film on their site
The plant, the floor, the operation. A case study shot in a hired room has thrown away half of what makes it convincing.
Your team stays out of it unless it helps
Most case studies are stronger with the customer alone. We include your people only where they genuinely add something.
Coverage is planned for the cuts
The 60-second sales version is shot for on the day, which is why it costs $750 later rather than a reshoot.
One crew, four weeks
About four weeks from filming to the final cut, with the customer review round built into the schedule.
Testimonial pages teams use next
The rest of the testimonial cluster, and where each format sits.
Testimonial video production
The full service page: formats, process and pricing.
Customer testimonial videos
The shorter, cheaper sibling of this format.
SaaS testimonial videos
Software adoption and ROI, told by the user.
Finance testimonial videos
Transactions and outcomes, told carefully.
Testimonial video ads
The same interview, cut for paid media.
Testimonial video cost
Every format with its real range.
Where we film
Irvine Los Angeles San Diego San Jose San Francisco New York and nationwide for multi-site systems. Back to all industries.
What clients say about working with us
Veld Mergers, UTrakk, SunValley Solar, Graff and City Experiences have all let us film their customers on their own sites.
They impressed us with prompt responses, ensuring we met all filming objectives without missing a beat. The quality fully met my expectations.
7 Hills Productions went above and beyond in terms of quality, professionalism, responsiveness, and timeliness. They captured our vision perfectly.
They did an amazing job providing a great product. Very easy to work with, we decided to keep working with them for a year-long campaign.
Video case study FAQs
What is the difference between a case study and a testimonial?
A testimonial is one customer saying you were good to work with. A case study walks through a specific engagement with a measurable result on screen. The testimonial wins trust, the case study wins a committee.
What does a video case study cost?
From $12,000 for a single film, and $12,000 to $18,000 once the sales cuts are included. Two case studies filmed on one trip run $18,000 to $25,000. Our pricing page and budget estimator have the full breakdown.
How long should a case study video be?
Three to five minutes for the master. We also deliver a 60-second cut, because most first calls will not sit through five minutes and most procurement reviews will.
What if our customer will not share numbers?
Then you are making a testimonial, and you should pay testimonial prices for it. We settle this at scope so nobody discovers it in the edit.
Do you film at the customer site?
Yes, and it matters more than anything else in the budget. A case study filmed in a hired room has discarded the single most convincing thing available to it.
How many revisions are included?
One consolidated review round covering your team and your customer. Extra rounds are quoted at the time so a long approval chain never becomes a surprise invoice.
Can you animate our results on screen?
Yes. Data and motion graphics run $1,500 to $3,500 depending on how much there is, built from figures your customer has already approved.
Where do you film case studies?
Across California and nationally. We are based in Irvine and film regularly in Los Angeles, San Diego, San Jose and the Bay Area, and we travel to out-of-state customer sites.
Who owns the footage?
You own the finished films and the licensed footage. We archive the raw material and project files, and access is limited to the people you name.
Start a case study project
Tell us the account, the result you want on screen and roughly when you need it. You get a written scope and a number back, usually the same day.
4.9 on Google5.0 on ClutchShot and edited in houseRaw footage included
Start your case studyReply within one business dayGet a quote
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